CARSON CITY, Nev., March 20, 2012-- Vidable, Inc. (OTCBB: VIBE) (the "Company"), an online video classified company, announced it will place its ad inventory in advertising auction networks. This enables an advertiser to bid on banner ads in various categories and cities on the Vidable.com site. "Selling our ad inventory to auction networks allows us to thoroughly test our banner platform and generate revenue from the growing traffic we have coming to Vidable.com," said Lino Luciani, President of Vidable, Inc.
According to eMarketer, US online ad spending is expected to grow 23% in 2012 to $39.5 billion; this follows a robust 2011 with a projected 23% growth rate to $32.03 billion. Advertising spending is expected to continue to shift online with internet ad spending expected to break the $40 billion barrier in 2014.
Another projected milestone, with $39.5 billion estimated in 2012; online ad spending is expected to surpass print newspaper and magazine advertising, which eMarketer estimates at $33.8 billion for 2012. That projects to make internet advertising second only to TV among measured media.
President Lino Luciani stated, "We are very excited about our market positioning and feel confident major brands will want to advertise with us, as we offer highly targeted ads both geographically and demographically. Our targeting, coupled with our audience having high commercial intent (serious buyers), puts us ahead of our competitors when we start to market our ad inventory directly to major brands. For now we will use auction networks as a stepping stone to test our platform."
"Vidable.com is a local e-commerce marketplace that connects buyers to sellers through posted online videos," commented President Lino Luciani. "The Company is creating a new way for local merchants and consumers to attract buyers and sell goods and services. The site will provide consumers with an economical and unique method to discover what to do, eat, see and buy in the local places they live and work."
Details about the Company's rollout are available at www.Vidable.info.
About Vidable Inc. Vidable is establishing a business model that will simplify the e-commerce marketplace that connects buyers and sellers. The company intends to operate a next-generation website that incorporates streaming video and mobile technology and uses various best- of-breed features. Vidable.com will be a centralized Internet portal that allows consumers to find information about various products and services through businesses and consumer's posted videos on a local basis.
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SOURCE Vidable, Inc.