SEATTLE, Oct. 5, 2012 - Baristas Coffee Company, Inc. (OTCPK: BCCI) announced that it has completed the filming of a new series of promos and commercials scheduled to begin airing in late November.
The series of commercials consists of two, three-part commercials, which highlight the Baristas brand as well as promos for the previously announced reality series in development. The commercials will air nationally with an emphasis on regions where Baristas currently has or will soon be opening locations. The footage was obtained through several filming sessions, and features, among other state of the art equipment, the Arri Alexa.
Casey Warren of Mindcastle stated regarding one baristas shoots that used the Alexa, "Shooting with ALEXA meant we had lots of headroom for latitude, so we lit like we were shooting film. In a way it's useful to think of ALEXA like film, with this specific camera there is huge advances in color rendition and latitude when compared to other camera systems out there. We also shot on the new firmware upgrade that allows for 120fps recording. We used our 27? iMac that we would simultaneously offload and backup footage as well as preview it as we shot. The footage came out beautifully and we didn't run into workflow snafus. Every time I get a chance, I use this camera system on projects because of the simplicity, speed of the workflow and the stunning imagery that the sensor can produce. The workflow is plug and play, not transcoding, encoding, etc." http://www.cinevate.com/blog/arri-alexa-shoot-with-mindcastle/
Barry Henthorn CEO stated, "The commercials utilize high end footage and will represent Baristas and its brand in a consistent and desirable manner. Having these commercials and promos airing will increase awareness, enhance the image and drive sales to Baristas locations and other branded products." He continues, "By leveraging assets that have been created and utilizing our capabilities to create high end footage from other productions such as the recent 'Making of The Baristas Calendar' and other development footage for the 'Baristas' reality series we are able to produce high-end, purpose specific videos that were and will continue to be significantly less expensive and quicker to make than usual."
About Baristas Coffee Company (BCCI)
Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI has accomplishing this by acquiring established businesses that fit its model, opening new locations, and franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes and preparing the finest beverages available on the market. Baristas can currently be found in six greater Seattle area locations as well as in Texas, Florida, Montana, and Arizona. Your state, Coming Soon!
For more information on this series, please visit us at www.baristas.tv
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SOURCE Baristas Coffee Company, Inc.