POMPANO BEACH, Fla., Nov. 9, 2012 - Ludwig Enterprises, Inc. (LUDG: OTC) Board of Directors announces the Presidential election has demonstrated the need for a communications medium to reach numerous and diverse groups of targeted ethnic individuals. "The One" radio is the solution to this need.
The number of foreign-born naturalized citizens U.S. citizens eligible to vote was critically important to Democratic strategy. In State after State ethnic minority groups were targeted. Individually each small ethnic group numbers were not great but in aggregate the value of the ethnic community is monumental. According to the Immigration Policy Center "There are few States where the growing political and economic clout of immigrants, children of immigrants, and Latinos is as apparent as Florida. Immigrants (the foreign-born) account for nearly 1 in 5 Floridians, and close to half of them are U.S. citizens eligible to vote."
Like voting, in many business decisions the difference from profitability to loss is a small margin. The recent Presidential election re-enforced the need for "The One" radio and its' targeted focus on specific cultural groups listening to broadcasts in their specific language on their own broadcast channel. Where winning, losing or making a profit is determined by a few percentage points, groups holding a small but pivotal power become critical. From a business perspective this group represents $1.5 Billion of buying power.
As an example November 11th is India's Festival of Lights. There are approximately 3,000,000 Indians living the U.S. As an advertiser if you could target a caring holiday message to this group what would it be worth in terms of new sales? Even if you assume only 1/10 of 1 % will purchase your product it would amount to 3000 units of product sold. If you are selling a $30,000 vehicle that could amount to $90 million in new sales.
We take this time to wish all our Indian friends a happy and prosperous future.
Ludwig Enterprises, Inc. has created a technology and a product that not only politicians but also business can use to focus issue specific advertising dollars to reach a particular or targeted group. In addition to the benefits of targeting the message "The One" has the ability to report back to the message sender, within 96 hours, giving the exact number of recipients and a demographical overview of the persons receiving the message. Should the message sender wish to change the message they will have the data to support that change in hours not in the traditional weeks or months after the message was sent.
The receiver design utilizes Internet Protocol, a simple (GPS) global positioning system and a 2-way transmitter. The listener's daily channel sections will be stored and once a day data and later sent to a national chain of transceivers for termination into Ludwig's centralized database.
Any given advertiser, whether local or national can send his or her message in the native language of the target market to individual listeners units. Within 96 hours the advertiser can be informed as to the exact market penetration of the advertisement including specific demographics and number of listeners receiving their message.
Based upon an overlay of Census Track Information the advertiser can receive a statistical model of their target market including such items as education, family size and income.
Ludwig Enterprises, Inc., owner of "The One" radio is in its pre-deployment phase. The company is interested in speaking to business and other groups interested in utilizing the benefits of this revolutionary technology.
About Ludwig Enterprises, Inc.
Ludwig Enterprises, Inc., (LUDG: OTC), is a Nevada based technology company. LUDG has patented a revolutionary new method of radio broadcasting over unused digital television spectrum. This technology attaches fifty new digital radio channels to an existing digital television broadcast signal.
The One™ radio programming will include twenty-four hour a day programs in such languages as Chinese, Pakistani, Russian, Hebrew and many more. Additionally there will be a limited number of specialty channels focusing on old-time radio, readings of local and national newspapers and wire services news (without comment).
ADDITIONAL INFORMATION about Ludwig Enterprises, Inc. as well as corporate structure and stock capitalization can be viewed on the Company's Web site: www.ludwigent.com. Capitalization and filing information may also be viewed at: http://www.OTCMarkets.com.
Forward-looking statements made in this release are made pursuant to the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made by Ludwig Enterprises, Inc. are not a guarantee of future performance. This news release includes forward-looking statements, including with respect to the future level of business for the parties. These statements are necessarily subject to risk and uncertainty. Actual results could differ materially from those projected in these forward-looking statements as a result of certain risk factors that could cause results to differ materially from estimated results. Management cautions that all statements as to future results of operations are necessarily subject to risks, uncertainties and events that may be beyond the control of Ludwig Enterprises, Inc. and no assurance can be given that such results will be achieved. Potential risks and uncertainties include, but are not limited to, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition.
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