FORT LEE, N.J., Jan. 24, 2013 -- Herborium Group, Inc., (OTC Pink: HBRM) www.herborium.com, a Botanical Therapeutics® Company is excited to announce that distribution of Kamasutra™ Exotic Spirit with a proprietary herbal formula provided by Herborium, is aggressively moving forward to enter new states including 19 Control States where the attractiveness and uniqueness of Kamasutra bottle, taste and brand concept can directly speak to consumers and generate sales and brand recognition.
Kamasutra™ broke several sales records and exceeded Management's expectation upon its October 2012 introduction in New Jersey via a distributor Fedway Associates. It is now selling across the entire State of New Jersey, and is also on shelves in New York (distributed by MHW). By Valentine's Day Kama will be for sale in many additional retail stores, bars, and restaurants in Connecticut (by way of Ace Distributing).
Weekly updated sales locations for Lady Kama can be found on a new, state-of-the-art website www.kamasutraspirit.com that also features Herborium Group and will shortly provide links to Herborium sexual health products.
"The focus of the first quarter of 2013 is to prepare the entry of Kamasutra in 19 Control States that will provide for the aggressive revenue and market share growth," commented Tom Wilen , CEO of Kamasutra USA LLC.
"Participation in a National Nightclub and Bar tradeshow in Las Vegas from March 19-21 2013 will be an important step establishing Kamasutra as a serious player in a rapidly growing segment of the $4 billion US market for flavored vodka," added Dr. Agnes P. Olszewski , CEO and Chairwoman of Herborium Group.
"We also intend to coordinate Kamasutra introduction at the Las Vegas National Show with a national shareholders awareness campaign as we have a high expectations for growing sales and increased visibility of Kamasutra in 2013."
"We are convinced that the high consumer and commercial interest in the product will also have an important positive impact on the sales of Herborium's one of a kind all-herbal sexual formulas of Lasting Pleasure® and Lasting Power®," concluded Dr. Olszewski.
Herborium Group, Inc.
Herborium Group, Inc., a Botanical Therapeutics® company, focuses on developing, licensing, and marketing proprietary, botanical based medicinal products to consumers and healthcare professionals. The Company uses clinical validation to establish and maintain a differential advantage. The company sells its products in the US and Europe. For more information, please visit www.herborium.com and www.acnease.com
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SOURCE Herborium Group, Inc.