SOURCE: Pure Energy Minerals Limited

Pure Energy Minerals Identifies Large Gravity Low with Highly Conductive Layer on Alkali Flats Claims, Esmeralda County, Nevada

VANCOUVER , British Columbia, Jan. 25, 2013 - Pure Energy Minerals (TSX-V: PE) (the "Company" or "Pure Energy") is pleased to provide an update on the results of its geophysical Gravity and Controlled Source Audio-Magneto-Telluric surveys ("CSAMT/MT") (the "Surveys") over portions of the Company's Alkali Flats Claims in Esmeralda County, Nevada. The general purposes of the Geophysical Surveys are to: map depth to bedrock, or thickness of sediments; map geologic stratigraphy and structure relative to the occurrence of lithium brine, identify conductors that are thought to be representative of lithium-bearing brine; and to provide information for the selection and design of additional geophysical surveys or the identification of drilling locations. Graphics of the interpreted Gravity and CSAMT/MT results and prospective areas will soon be available on the Company website,

The gravity and CSAMT/MT Surveys were completed by Arizona based Hasbrouck Geophysics, Inc. Hasbrouck Geophysics, Inc. has over 30 years of experience in all aspects of exploration geophysics including, field operations, data reduction, processing, display, interpretation and research and development.

A total of 61 separate gravity stations were acquired along four profiles at nominal station spacing's of 300 meters for a total of about 18.5 kilometers of line. The Surveys results confirm the presence of a large (approximately 15 square kilometers) closed basin in the center of the Alkali Flats Claims.

A total of 46 separate CSAMT/MT stations were set up along three profiles at nominal spacings of 150 and 300 meters within the identified closed basin. Electromagnetic data indicate a highly conductive layer at depths greater than about 200 meters and at least 2 kilometers wide with ranges in thickness from approximately 180 to 200 meters. This highly conductive zone dips approximately 10 degrees to the east and is truncated to the east by competent bedrock as interpreted from the gravity data. Lithium-bearing water moves through dipping aquifers until it reaches an impermeable barrier with corresponding higher brine concentrations near the barrier. The Survey results indicate a dipping, highly conductive aquifer and a barrier exist within the claim block.

Summary information and maps of the properties can be found on the Company's website at

This release has been reviewed and approved by Gerhard Jacob, M.Sc., EurGeol., Pure Energy Minerals Limited, Consulting Geologist - a Qualified Person as defined by National Instrument 43-101.

About Pure Energy

Pure Energy Minerals Limited is an innovative junior mining company based in Vancouver , British Columbia, Canada . The Company is engaged in the acquisition, exploration and development of mineral properties throughout the world. Currently Pure Energy is focusing its efforts on lithium mining opportunities and related technologies. The Company's Alkali Flats Project in Esmeralda County Nevada represents a 7,040 acre claim block. The area is home to the only U.S. based lithium brine producing plant, the Silver Peak plant operated by Rockwood Lithium, Inc. The Silver Peak plant has been in production since 1967.

For further details about the Company and its projects please visit Pure Energy's website at:

Pure Energy Minerals Limited
On behalf of the Board
Jason Dussault CEO

Statements in this press release regarding the Company which are not historical facts are "forward-looking statements" that involve risks and uncertainties. Such information can generally be identified by the use of forwarding-looking wording such as "may", "expect", "estimate", "anticipate", "intend", "believe" and "continue" or the negative thereof or similar variations. Since forward-looking statements address future events and conditions, by their very nature, they involve inherent risks and uncertainties such as the risk that the closing may not occur for any reason. Actual results in each case could differ materially from those currently anticipated in such statements due to factors such as: (i) the inability of the parties to consummate the definitive letter agreement; (ii) fluctuation of mineral prices; (iii) a change in market conditions; (iv) the inability to produce the technical report for any reason whatsoever; and (v) the refusal of the Exchange to accept the proposed transaction for any reason whatsoever. Except as required by law, the Company does not intend to update any changes to such statements.

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SOURCE: Pure Energy Minerals Limited