SCOTTSDALE, Ariz., March 19, 2013 -- Axxess Unlimited, Inc. (OTC PINK: AXXU), a next generation business intelligence company, announced today that the Company has signed a contract with Michelle Cosmetics, LLC to launch a new retail line of premium skincare products called "MCMichelle."
As part of its growth strategy to create a brand and expand distribution into retail, Michelle has chosen Axxess as the partner to launch its complete retail line, using Axxess' suite of digital marketing tools, including the Company's patent-pending SEO technology, viral social media campaigns, and strategic partnerships. As a business partner in the new product line launched this month, Axxess will receive a percentage of all gross revenues generated on www.MCMichelle.com.
"Building brands is what we do; we are very excited about our new strategy of taking a position in the success of our clients. Michelle Cosmetics is a perfect partner, having the quality, manufacturing and fulfillment experience, and longevity in this growing market. According to Euromonitor International, the U.S. skincare category is expected to swell by $264 million from 2009–2014, largely driven by nourishers and anti-agers, such as those offered by MCMichelle," commented Michael Roth , Chairman and CEO of Axxess.
Established in 1982, Michelle Cosmetics formulates and manufactures a variety of department-store quality moisturizers, anti-cellulite, anti-aging, hair removers and skin soothing products - all predicated on the benefits of traditional botanicals that have been used worldwide for centuries. The company selects the best professional-grade materials on the market today from over a dozen FDA-approved suppliers, and strictly avoids animal testing.
Commenting on the new partnership, Michelle Cosmetics founder and CEO, Michelle Schulte , said "As we take our company in a new direction, converting from 100% wholesale to a diversified mix of wholesale and retail, we are excited to have Axxess on our team. Starting online is the most cost-effective solution for us right now, but we are planning to grow into additional retail channels."
About Axxess Unlimited
Headquartered in Scottsdale, Arizona with an office in Los Angeles, Axxess Unlimited provides actionable, next-generation business intelligence for a wide range of businesses and organizations. Leveraging technology to build brands, the Company is a provider of information-driven business solutions through interactive marketing, interactive technologies, application and product development, customer relationship management, business intelligence, portals and collaboration, and infrastructure solutions. For more information, please visit www.axxessunlimited.com.
This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are not guarantees of the Company's future performance and are subject to risks, uncertainties and other important factors that could cause actual performance to be materially different from what is projected or planned. Investors are cautioned that such forward-looking statements involve risks and uncertainties, which include among others, (i) the risk that information presented from third parties may not be accurate, as this information has not been independently investigated by the Company, and although believed to be reliable, there is no guarantee that third parties have accurately reported information to the public and such third parties are under no obligation to provide accurate information to the public or the Company, (ii) the risk that a patent or other intellectual property exists that is similar to the Company's intellectual property, (iii) the inherent risks associated with providing products or services that rely on intellectual property, specifically including but not limited to the possibility that products or services offered by the Company may infringe on the intellectual property rights of others without the knowledge of the Company, (iv) the inherent uncertainties associated with smaller reporting companies, and (v) other risks detailed from time to time in the Company's periodic public disclosures filed with OTC Market Groups, Inc. and available online atwww.otcmarkets.com.
SOURCE Axxess Unlimited, Inc.