SOURCE: Greenfield Farms Food, Inc.
via MacReportMedia.com, 7/18/2013 7:00:00 AM
Greenfield Farms Announces Carmela’s Pizzeria Fourth Location and Plans for Nationwide Franchising Program
CENTENNIAL, CO, July 18, 2013- Greenfield Farms Food, Inc. ("Greenfield" or the "Company") (OTCQB: GRAS) announced today that Carmela's Pizzeria has signed a lease for its fourth location with the Grand Opening scheduled for September 2013. The fourth location is located in Brookville, Ohio within the Dayton, Ohio metropolitan area. The Brookville location will consist of approximately 5,500 square feet of space in the form of a large New York style pizzeria with a small banquet facility offering beer and wine. In addition to New York style pizza, this location will offer a full menu, buffet, takeout and delivery.
Carmela's Pizzeria is also planning a national franchise program to be launched in the first quarter of 2014, subject to completion of financing. It will offer several concepts with start-up costs ranging from $50,000 to $100,000, which the Company believes is in the lower range for the industry. The concepts would range from pick-up and delivery to a full-service restaurant as exemplified in the Brookville location.
Greenfield President Henry Fong, said, "I look forward to completion of the Carmela's Pizzeria closing slated for next week and am very pleased with this new location and their management team's plans for the future. Franchising is the next logical step and taking the time to set-up a first class program based on the experience of the Carmela's team is paramount for the future success of the Company."
Carmela's Chairman Ron Heineman said, "We have worked very hard to develop the Carmela's concept and are excited to announce our fourth location in the Dayton area. The experience gained in operating these four locations provides the platform for our growth and the cornerstone for our franchising plans and objectives."
As recently announced, the Company and Carmela's Pizzeria are in the final stages of closing the acquisition of 100% of the equity interests of Carmela's in a newly created wholly-owned operating subsidiary of Greenfield in exchange for shares of Greenfield stock and warrants.
About Carmela's Pizzeria
Carmela's presently has three Dayton, Ohio area locations offering authentic New York style pizza with a fourth scheduled to open in September 2013. Carmela's offers a full service menu for Dine In, Carry out and Delivery as well as pizza buffets in select stores. Carmela's has been noted in Dayton Daily News as one of "The Best Pizzerias" in Dayton. Visit the Carmela's website at: www.carmelasohio.com
About Greenfield Farms Food, Inc.
The Company is a publicly-traded nominally capitalized producer and marketer of "grassfed" beef supplying a North Carolina based grocer on a very limited basis. The Company is currently seeking other business opportunities to both expand its business and seek greater capitalization in an effort to maximize shareholder value.
Safe Harbor for Forward-looking Statements
This news release may contain forward-looking statements that are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. While these statements are made to convey to the public the company's progress, business opportunities and growth prospects, they are based on management's current beliefs and assumptions as to future events. However, since the company's operations and business prospects are always subject to risk and uncertainties, the forward-looking events and circumstances discussed in this news release might not occur, and actual results could differ materially from those described, anticipated or implied. For a more complete discussion of such risks and uncertainties, please refer to the company's filings with the Securities and Exchange Commission.
Greenfield Farms Food, Inc.
Thomas B. Olson, Public Relations
Ron Heineman, Chairman & CEO
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