ORLANDO, FL, August 28, 2013 -- Leading OTT platform developer Knetik Media announced that it has partnered with SPLYT Analytics to deliver the richest and most actionable player data to its game operators around the world.
“We want our partner operators to be able to make relevant decisions and take the right action to optimize their games based on an understanding of every significant, consumer marketplace event that takes place in their games – not based on a collection of aggregated data in response to a pre-loaded set of questions,” said Knetik Media Founder and CEO Shane Robinett. “That is the SPLYT difference and, in our minds, the surest way of increasing our partners’ ARPU (Average Revenue Per User).”
“We are thrilled that a media company with Knetik’s global reach has chosen SPLYT to optimize its robust gaming platform,” said SPLYT Founder and CEO Philip Holt. “Our team’s extensive experience in game development has informed every aspect of the SPLYT offering: from ease of instrumentation to robustness of reported data to ‘time to decision’ to the best tools to take actions based on insights. This package will provide Knetik’s game operator partners with the best opportunity for marketplace success.”
SPLYT Analytics will be integrated in the Knetik Gaming Platform immediately. Gaming operators will be able to select the level of analytics their game requires.
Knetik Media took its leadership of over-the-top technology platform development to a new level earlier this year, with the introduction of its Knetik Gaming Platform, which allows deep in-game integrations, a virtual-economy system, tournament management, and leaderboards all meshed into a multi-screen ecosystem. Knetik Gaming Platform delivers a host of improvements for gaming consumers and helps developers and operators offer ease of delivery and increased opportunities to monetize the entertainment market.
The company has forged partnerships with companies such as Digital Development Management, International Marketing Services, My-HD, Prodea Systems, and others to market its products worldwide.
Knetik's technology platforms have served over 500 million visits and delivered well over a billion media assets for customers with services in gaming and media delivery.
From data to insight to action, the complete SPLYT package offers soup to nuts application optimization services from data collection to highly targeted and segmented changes to drive improved app performance: Simplified Telemetry and Automatic Contextual Mapping; Dashboard and Drill Downs, Custom Segmentation Tools, Live Tuning/Editing, AB Testing, Targeting Messaging, and “Anything by Anything” Ad-hoc Analysis. Led by Founder and CEO Philip Holt, the SPLYT Analytics team is based in Orlando, Florida and combines more than 200 years of game industry experience. For more information about SPLYT Analytics, please visit http://www.splyt.com/.
About Knetik Media (http://www.knetikmedia.com)
Knetik Media is a leading platform development firm delivering energized multi-purpose web based online gaming services. Knetik Media's solutions benefit gaming consumers, developers and distributors alike by providing services such as game localization, community management, partnership management and system integration. Both casual and pro gamers benefit from the multitude of online gaming related entertainment features that allow for a more advanced game playing experience, while developers and distributors benefit from using the platform solutions to reduce marketing time and cost of ownership for these gaming services. Knetik Media also focuses on the successful deployment of dynamic video-on-demand (VOD) and over-the-topology (OTT) solutions, which are assisting telecommunication companies, among other industries, around the globe.
SOURCE Knetik Media