ALPHARETTA, GA-- August 28, 2013 - Expert Group, Inc. (OTC Pink: EXPU) is pleased to provide the following update to the investment community and our shareholders. In order to better reflect the Corporation's vision and business plan of developing brands of High Altitude Alkaline bottled water in glass we will be filing for a name change to American Premium Water Corporation and symbol change this week. American Premium Water Company will focus on developing multiple brands, marketing, promoting and distributing High Altitude Alkaline bottled water in glass. We believe this is an underserved niche market. The Corporation has identified a new water source and bottling facility which will allow us to focus on sales, distribution, marketing and branding. This change also lowers our operating costs and increases our margins and further lowers our potential liability by not having to maintain the facility, the equipment, and the labor costs of running a bottling plant. Thus enabling us to be in a better position to increase shareholder value. This source will be contracted to bottle our water under our proprietary labels and reduce the per unit cost of production. The source also has a significantly higher production capability allowing us to meet the anticipated demand. The taste and quality we believe is equal to if not better than our previous production source.
This strategy will allow us to partner with other High Altitude-Alkaline sources, marketing various brands solely owned or shared, and extend our distribution throughout North America. The Corporation is no longer associated with Pleasant Springs due to a series of incidents that interfered with the continuing operation of the business. This interference had caused multiple interruptions. We believe our new strategy will free the Corporation from the limitations and constraints of a single source supplier. Most recently maliciously false and inaccurate information was disseminated about the continuing lease/purchase status between EXPU, soon to formally be American Premium Water Company, and the previous water source and facility. This false information has since been corrected, but the damage to our reputation cannot be measured. We are in the process of evaluating what, if any, actions should be taken against the offending parties.
Further, we are in the final stages of completing a formal agreement with Talent Resources, New York City. The agreement will cover the identification and execution of celebrity branding opportunities. By aligning our portfolio of brands strategically with various Celebrities we feel we will gain consumer awareness which will enable us to grow sales of these brands at an accelerated rate. Our expectation is to formally announce this executed agreement within the next 10 days. Upon completion we plan to start immediately in aligning our brands with Celebrity clients of Talent Resources. The Corporation is also still in negotiations with a "A-List Celebrity" and are hopeful to have an agreement completed in the near future.
The Corporation looks forward to providing additional updates in respect to agreements with distributors including but not limited to grocery stores, hotels and restaurants, brand ambassadors, celebrity endorsements, new brands, suppliers and executive additions. Lastly, we will be scheduling a conference call to further lay out our business plan and strategy in the near future. CEO, Al Culbreth, states, "There have been many changes in the past few months which have allowed American Premium Water Corp. to finally embark on its original vision and business plan. I look forward to updating our current and future shareholders on a consistent basis with all relevant business transactions. The management team at American Premium Water Company is extremely excited about recent developments and is determined more than ever to accomplish the task at hand...to become the premium brand of American sourced High Altitude-Alkaline bottled water company in the nation." American Premium Water Company remains committed to keeping shareholders and investors informed and in an effort to achieve this we advise you to follow our Twitter account which is @americanpremium.
Safe Harbor Statement
THIS NEWS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS", AS THAT TERM IS DEFINED IN SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE. THIS NEWS RELEASE HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.
American Premium Water Company
1111 Alderman Drive Suite 210
Alpharetta, Ga 30005
SOURCE: Expert Group