SCOTTSDALE, AZ, Sep 6, 2013 - Vemma announced today that the company has extended and expanded its marketing partnership agreement with the Phoenix Suns through the 2015-2016 season. Since 2007, Verve has been the official energy drink of the Phoenix Suns and the Phoenix Mercury, along with the game-time hot spot Verve Lounge and concessions at US Airways Center. In addition, the marketing partnership includes pre- and in-game promotions such as the Verve Sol Patrol entertainment team, 360-degree LED messaging and on-court recognition. Digital media and print exposure via the Suns Dancers annual calendar and Suns Yearbook are also included.
The expanded marketing partnership includes two extremely large and visible (18.3 million annual impressions) billboards to be affixed to the outside of US Airways Center, located on the bustling corner of east Jefferson Street and south 3rd Street. These new elements are slated to be amongst the center of downtown activity in the Legends Entertainment District in time for the Suns home opener slated for October 30. This signature 40' x 20' and 24' x 20' signage will be located above the area where the Suns host their FOX Sports Arizona pre-game, halftime and post-game shows, and across from high-traffic areas such as the Phoenix Convention Center, Chase Field (home of the Arizona Diamondbacks) and a major stop on the light rail transportation system.
"We are pleased to extend our relationship with the Suns and to add exciting new elements to the marketing partnership. The healthy energy that Verve brings to the Suns experience pairs perfectly with the on-court excitement, and we are thrilled to support the home teams," BK Boreyko, Vemma Founder and CEO, stated.
Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every week, thousands of people join the company's mission to make a positive difference in the lives of others through the sharing of the clinically studied Vemma formula. The Vemma brands, including Verve -- a healthy energy drink -- coupled with the company's rewarding business opportunity, help people to live a better quality of life, both physically and financially. Vemma is headquartered in Scottsdale, Arizona, and distributes its products through a global network of independent Brand Partners. For more information, please visit vemma.com.
SOURCE: Vemma Nutrition Company