NEW YORK, NY, October 8, 2013 -- FBC Holding, Inc. (OTCQB: FBCD) would like to update its shareholders on enhancements to its business plan.
Frank Russo, CEO, said, “Over the past several months we have had great initial success with our FBC Interactive Division. We have had one prototype accepted and anticipate an order shortly for a limited run of products to begin comprehensive retail test marketing. If the test market is successful we can expect an order of 500,000 units to start.
“The success that we have experienced so far in our interactive division results from the convergence of several opportunities. First, we have obtained certain utilization rights relative to the commercialization of a unique technology involving conductive ink. This technology allows us to replace wiring, as well as some complex circuitry with components that can be simply printed on nearly any media including textiles, plastics and even paper. Second, we have also obtained the rights to repurpose certain products which have been very successful in retail sales in the past. By applying the utilization rights described above we can revitalize successful products by applying significant improvements and incorporating them into the products and relaunching them into the retail marketplace. The application of the conductive ink technology not only improves the product buy typically yield economic benefit through the elimination of wires, circuits and switches and replacing them with inexpensive ink. The third advantage of this business plan is made possible through the experience and expertise of Mr. Frank Alfieri. Mr. Alfieri has spent nearly 2 decades in direct response marketing and has not only an intimate familiarity with what sells but also with some of the largest and most successful direct response marketing organizations in the USA."
Mr. Frank Alfieri, Managing Director of the Company's FBC Interactive LLC division added, "Most of the capital outlays in direct response come from product development and marketing. By focusing on products that have already been successful in the direct response retail arena we have only the additional expense of identifying and applying enhancements through our technology which cost is minimal, furthermore; on the marketing side, we will team with some of the big-name marketers in direct response retail marketing making them our end customers. This creates a business plan with overall minimal capital outlays, and allows us to focus on identifying and modifying new products to put into the pipeline for continuous and growing revenue.”
FBC Holding Inc. will continue to deliver on its promise of developing additional products during 2013, with potential sales beginning late Q4 2013 or Q1 2014.
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FBC Holding, Inc.
SOURCE: FBC Holding, Inc.