SANTA CRUZ, CA - October 22, 2013 - Zero Motorcycles, the global leader in the electric motorcycle industry, today announced the launch of an all-new branding campaign to coincide with the launch of their 2014 model line at the 2013 EICMA International Motorcycle Exhibition. The update to Zero Motorcycles corporate branding reflects the rapid development of the Zero product line and is based on extensive consumer research and analysis. As the technology and application of Zero's Motorcycles has advanced over the years, the new logo, color palette and heritage mark reflect Zero Motorcycles' evolution as a company and the ever growing appeal of the electric riding experience.
"Zero Motorcycles has led the evolution of the electric motorcycle industry since our inception in 2006 and we're proud to continue to grow as a company, a brand and a lifestyle. As our impact begins to reach outside the traditional electric vehicle marketplace into new territory with both first-time and veteran motorcyclists, we felt it was time to update our logo to serve a more well-rounded first impression and to more fully capture the vitality and passion behind our products and experience," said Scot Harden, Vice President of Marketing for Zero Motorcycles.
Designed to represent the breathtaking performance and purity of experience offered by Zero's all-electric motorcycles, the new logo and trademark more fully captures the essence of the Zero brand. In addition the all new heritage mark visually captures the unridden territory that lies at the core of Zero Motorcycle's brand promise. Zero's new brand positioning, logo and heritage marks will be featured on each of the 2014 model offerings, all of which will be debuted at the 71st EICMA International Motorcycle Exhibition in Milan, Italy, Nov. 5-10, 2013.
About Zero Motorcycles
Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Zero is determined to be the preeminent global motorcycle company.
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For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the 2013 Zero S, Zero DS, Zero FX, Zero XU and Zero MX motorcycles, visit: http://www.zeromotorcycles.com.
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SOURCE: Zero Motorcycles