SOURCE: Premier Holding Corp.

Premier Holding Corporation (PRHL) Releases Chairman's Letter Updating Recent Progress Near the End of 2013

The Company Reports Progress on Actions That Could Positively Impact the Company

TUSTIN, CA - December 3, 2013 - Today Premier Holding Corporation (OTCQB: PRHL) Chairman and CEO Randall Letcavage is issuing a second press release as Premier Holding Corp. and its subsidiaries are involved in numerous transactions and, although they are not closed as yet, any one of these could significantly impact the company.

 

As our subsidiaries continue to grow, mature and develop, there have been recent opportunities and developments.

 

We are receiving significant interest from institutional investors. PRHL is in discussions with numerous funding sources that see PRHL (specifically The Power Company) playing a larger role in the deregulated energy markets, and up to $50,000,000 is possible pursuant to or including the sale of energy contracts.

 

E3 is working with its distributors for approval in utility rebate programs. One such program could qualify the E-series for a specific set aside of $50,000,000 or more in rebates. E3 and its E-series product line have been introduced to a major utility by a well-known big box retailer.

 

As we report these potentially game-changing events, we would also like to comment on today's previous release.

 

We are proud of our increased revenue recorded in the comparable 2012 period. We are also very excited in building our enterprise value by the accumulation of Residential and Commercial deregulated Energy sales contracts, and the overall performance of our subsidiary The Power Company.

 

The Power Company (TPC) was acquired by PRHL in February of 2013 and at that time held approximately 11,000 energy contracts. Today, TPC has nearly tripled this amount and holds approximately 30,000 residential contracts. We have explained in the past that suppliers and utilities have paid in excess of $1100 per residential contract. Even at 75% of this number we believe we have created over $27 million of value for Premier shareholders. Our focus has been to enhance TPC's marketing infrastructure and then focus on building TPC by internal growth and through acquisitions. With the launch of NEST (National Energy Sales Transactor), we are poised for both internal and external growth. NEST is one of the first energy portals of its kind that allows seamless and compliant sales of deregulated energy and provides a vehicle to expand TPC's door-to-door sales and call centers.

 

With the viral marketing capabilities of NEST we could significantly and exponentially ramp up sales and the number of contracts held by TPC (these contracts include approximately 1,200 commercial contracts which are of much greater book value than the residential accounts).

 

The aforementioned advancements also stand to benefit PRHL's other subsidiary: Energy Efficiency Experts (E3).

 

With E3's extensive product lines, which have higher profit margins, the synergy should produce a much longer revenue stream and profits in 2014. While TPC works to reduce its clients' cost of energy, E3 works to reduce their consumption. E3 will be more of a focus for 2014 as the TPC commercial accounts are being introduced to E3.

 

E3 will offer these existing TPC customers Green Products and Solutions including innovative state-of-the-art lighting solutions, such as Energy Efficiency Experts patented E-Series Product line. E-Series is a Green Solution that has saved Nestlé's, Disney, and other malls, casinos, studios, etc. between 22-30% on lighting costs. Of the 1,200 TPC commercial clients, over half are candidates for E3, of which many are good prospects for the E-Series.

 

As TPC continues to be a marketing machine adding thousands of residential clients and commercial clients per month, while building reoccurring income and amassing marketable Energy contacts, E3 has the benefit of obtaining these prospects with a near zero cost for client procurement.

 

Today management believes our energy contracts are worth far more than our market cap represents. As we continue to service TPC customers with the products and services of E3 we will focus on growing profits with higher margin Green Products and solutions, all while saving our clients a significant amount of money on their energy costs.

 

We have exceeded our projections in 2013. We are committed to the continued growth of TPC as well as the development of E3 on behalf of PRHL shareholders.

 

Premier Holding Corp. Safe Harbor
This press release contains certain statements that may include "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects," "anticipate," "optimistic," "intend," "will" or other similar expressions. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website at http://www.sec.gov. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under applicable securities laws, the Company does not assume a duty to update these forward-looking statements.

 

About Premier Holding Corporation
The Company provides financial support and management expertise, which includes access to capital, financing, legal, insurance, mergers, acquisitions, joint ventures and management strategies. The Company's mission is to acquire clean technology companies and/or green products and services that are accretive and that can be seamlessly integrated and utilize the overall economics of such products and services for the benefit of its customers. Through subsidiaries we offer renewable energy production, energy efficiency products and services to commercial middle-market companies, Fortune 500 brands, developers and management companies of large-scale residential developments. Additional integrated business offerings include direct energy services as power purchase agreements (PPAs), energy financing and leasing of generation programs in urban and rural real estate environments, lighting efficiency systems and refrigeration systems. For more information visit PRHL Investors Relations: www.prhlcorp.com.

 

About The Power Company (TPC)
The Power Company USA, LLC is a professional energy services firm offering brokerage and consulting services with a progressive and unique perspective on energy management based in Chicago, Illinois. Their mission is to assist companies in reducing and managing their electricity expenses. Their diverse portfolio of energy providers, transparent pricing, and unparalleled industry experience offers customers the freedom of exploring all of their options for choosing the best plan and provider. Operating in all currently deregulated states, including Texas, New York and Illinois, TPC and its partners/suppliers have provided an invaluable service to its clients. Their team has consulted and/or serviced such prominent companies, organizations and governmental entities such as: The City of Dallas, Ralcorp, Choice Hotels, Apex Hospital Systems, Mercedes Dealerships, Leona's Restaurant Group, McDonald's, and many others. Because of the large amount of business transacted and their long-standing relationships with Regional Energy Suppliers, TPC is assured to provide the most competitive prices in the industry. For more information visit: www.thepowercompany.com

 

About Energy Efficiency Experts (E3)
E3 is an Energy Services Company (ESCO) formed by PRHL to provide the best of breed solutions to its clients by utilizing proprietary technologies and high level industry relationships. By maintaining a "product agnostic" approach, E3's experts will prescribe the best solution for the unique circumstances of its clients after careful survey and analysis. Through its ever-growing acquisitions and alliances, E3 strives to provide the most current, and fully-vetted solutions in energy generation and energy reduction technologies, as well as management tools which capture the client for future opportunities. Recent acquisitions include Active ES Lighting Controls technology and The Power Company. Strategic alliances include Orion Energy Systems, Muni-Fed Energy, Nor Cal Reps, Western Glass and Restoration and Tinting, and Energy Innovation Enterprises. These alliances further advance E3's business strategy of providing only those technologies that have proven themselves in the field in both technical sophistication/reliability and financial justification. For more information visit: www.prhlcorp.com.

 

For more information contact:
Green Arrow Consulting
760-698-9632

Connie Absher
Premier Holding Corporation
949-260-8070

 

 

SOURCE: Premier Holding Corporation