SOURCE: Winning Brands Corp.

Higher Profile for TrackMoist™ From Winning Brands

Use by Entertainment Venues and Others Expanding in 2014

NEW YORK, NY-- January 23, 2014 - Winning Brands Corporation (OTC Pink: WNBD) (www.WinningBrands.com) ramps up its TrackMoist activity with the appointment of widely respected soil-conditioning expert Randy Spraggins of Ohio-based Special-T Tracks to lead an expansion of TrackMoist brand activity in 2014. TrackMoist is an earth (soil) conditioner and dust suppressant used by indoor/outdoor entertainment and sporting venues. Field trials of the latest version of TrackMoist, modified to enhance environmental focus, were completed Q4 2013 in Las Vegas, Nevada. They were successful. Technical progress with TrackMoist™ makes the product more useful than ever to condition soil used in entertainment and motorsports events, while providing new relevance to other settings where large quantities of water are used for dust suppression. The opening purchase order of TrackMoist in January 2014 was for shipment to Feld Entertainment (www.Feldentertainment.com), an early adopter of TrackMoist, first announced in 2010; "Monster Success for TrackMoist with Feld Motorsports." Soil conditioning for entertainment events is a year round requirement because such events are often staged indoors.

 

TrackMoist is a super-high concentrate liquid that is added to water tanks of trucks used to spray dirt race tracks or other dirt sports/entertainment surfaces. Packaged in 1-gallon and 5-gallon containers, TrackMoist mixes to create a remarkable 45,000 gallons and 225,000 gallons of treatment preparation, respectively. It has been reported that water consumption is reduced by up to 50% with TrackMoist compared with standard wetting procedures. Many race tracks consume tens of thousands of gallons of water per weekend using conventional procedures to dampen and condition the dirt. Beyond reduced water use, savings arise from reduced fuel consumption by water trucks, less equipment wear and lower personnel costs. The appeal of TrackMoist is not confined to water efficiency because the characteristics of the treated earth itself are improved for sporting performance and maintenance.

 

Effective immediately, the Special-T Tracks Team, headed by Randy Spraggins, will assume the lead role in product ambassadorship, situational analysis and training for TrackMoist. A first-ever TrackMoist website will be unveiled in Q1 2014 setting out the roster of events at which TrackMoist will be seen in action.

 

Winning Brands CEO Eric Lehner comments, "It's big news for Winning Brands that the TrackMoist project is gaining new momentum. We are now better organized to benefit from the enormous potential of TrackMoist. Previously we limited ourselves to a small number of loyal sites focused on a narrow range of uses. We didn't have the right business model to let TrackMoist grow easily -- there were bottlenecks. We were also conservative in ensuring that TrackMoist was performing well and that we first built a good performance reputation with existing clients. To prepare for growth of TrackMoist, we have since combined our customer feedback and R&D more effectively, we have increased our production capacity, we have earned the endorsement of one of America's most knowledgeable figures in soil conditioning and designed an operating relationship to handle pent-up demand. We have now adopted a direct supply relationship to soil conditioning operators by replacing the earlier prototype distributor model. For the first time TrackMoist customers anywhere will receive ongoing expert advice, based on continuous first-hand experience, to guide customers in their site applications. By removing bottlenecks, demand can flow through better and be converted to delivered product faster. This structure will tap into wider applications but still connect them to a mechanism of professional collaboration for quality purposes. In this way we can grow more deeply into entertainment venues and also more broadly across other possible applications too, where demand emerges."

 

Mr. Spraggins adds: "I've gotten to know TrackMoist like the back of my hand. I know what to do with it and why it's useful. I know what's out there and how we compare. I like what I do and I like sharing with others what works. It's great to team-up with Winning Brands to make TrackMoist easier to get and use. People have been asking me why my projects have better soil performance. I'm glad to help them understand the role of TrackMoist in the mix. It boils down to this, need help? Give me a call -- let's get started!"

 

Mr. Lehner maintains a CEO weblog for the benefit of shareholders at www.WinningBrandsCorporation.com/blog. It is a journal of the company's mission, providing answers to many shareholder questions and is a regular source of public information pertaining to the company pursuant to SEC Fair Disclosure guidelines. Mr. Lehner concludes, "A new generation of R&D projects that we have been quietly working away on in the background are starting to surface, ushering in a new phase of opportunity for Winning Brands. This is only one."

 

ABOUT WINNING BRANDS CORPORATION: Winning Brands is a manufacturer of record for advanced environmentally oriented cleaning solutions such as KIND®, 1000+™ Stain Remover, World's Most Versatile Cleaning Solution™, and others through its subsidiary Niagara Mist Marketing Ltd. 1000+ is an alternative to conventional cleaning solvents with unique desirable properties. www.1000Plus.ca. The remarkable multi-cleaner characteristics of 1000+ Stain Remover for household, commercial and industrial applications can be seen on Facebook: www.facebook.com/1000PlusStainRemover and YouTube. 1000+ Stain Remover is available coast-to-coast in Canada in some of that country's largest retailers including Walmart, Home Depot, Canadian Tire and Home Hardware, as well as a number of U.S. outlets. TrackMoist and ReGUARD4 are industrial products from Winning Brands serving commercial markets.

 

ABOUT FELD ENTERTAINMENT: Feld Entertainment® is the worldwide leader in producing and presenting live entertainment experiences that lift the human spirit and create indelible memories. More than 30 million people attend its shows each year. More than 5,000 Feld Entertainment performances are given annually. Its shows have toured more than 70 countries on six continents include Ringling Bros. and Barnum & Bailey®, Feld Motor Sports®, Disney On Ice and Disney Live! Whether playing in Moscow or St. Louis, Istanbul or Seattle, Feld Entertainment attractions create an opportunity for the whole family to share an exciting experience. The Feld Entertainment philosophy is unwavering and requires attention to detail at every level to create the quality events for which the company is known. From the placement of each stage light to the color of each costume to the mood of the music, individual elements are carefully chosen to create memories that have families coming back year after year.

 

ABOUT SPECIAL-T TRACKS: Special-T Tracks is renowned for its exceptional specialist knowledge in the delivery, installation, conditioning and removal of natural earth surfaces for outdoor/indoor sporting and entertainment events. Serving community and business projects across America for decades, Special-T Tracks President Randy Spraggins has become affectionately known in the industry as "Dr. Dirt" for his wealth of information on the subject and hands-on expertise. Based in Uniontown, Ohio, Special-T Tracks operates as team of core-experts and regional associate partnerships to recruit and deliver best-practices solutions regardless of where they occur, year round.

 

TrackMoist, 1000+, KIND, ReGUARD4 are trademarks of Niagara Mist Marketing Ltd in connection with indicated uses. Safe Harbor: Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

 

TRACKMOIST PRODUCT INFORMATION and INTERVIEWS:

Mr. Randy Spraggins
President
Special-T Tracks
1941 Stimpfel Drive, Uniontown, Ohio 44685
Tel: (330) 699-0175
SpecialTtracks@gmail.com

Eric Lehner
CEO
WINNING BRANDS
92 Caplan Avenue, Suite 134
Barrie, Ontario L4N 0Z7
Tel: (705) 737-4062
Fax: (705) 737-9793
eric@winningbrands.ca

 

 

SOURCE: Winning Brands Corporation