BROOKLYN, NY - January 27, 2014 - Rewards Nexus Inc. (OTC Pink: ERNI) announced today the successful completion of a major research project conducted between Earn IQ Inc. and Baruch College during the 2013 fall/winter graduate semester. The main focus was on developing scalable methods for the current business' growth strategies.
The study was conducted in the city of New York where random college students (a key portion of Earn IQ's target market) were exposed to the Earn IQ brand from a variety of different angles, internally and externally. This direct interaction with today's consumer resulted in a more transparent value proposition (in the context of its competitive environment), a better understanding of college students' needs, and actionable recommendations for a better user experience.
"The results that we have analyzed from this study were very encouraging. Based on these results, we can confidently say that the data and feedback collected demonstrate the true potential of Earn IQ as a next generation rewards program. The methods developed here will be put into production to facilitate the growth of our program. On the heels of the success of this project, Rewards Nexus will consider having additional projects in the future with Baruch College," stated Niko Papavasilopoulos, Vice President of Rewards Nexus.
About Rewards Nexus Inc.
Rewards Nexus offers U.S. retailers innovative loyalty solutions including rewards and gift card programs, along with emerging marketing strategies aimed at consumers. Rewards Nexus grows through acquisitions and cooperative agreements with companies that have high potential and capabilities of achieving sustainable growth, resulting in a rapidly acquiring market share. The Company builds key strategies for its subsidiaries while providing financing and operational business support.
About Earn IQ Inc.
Earn IQ Inc. is a B2B and B2C company offering a consumer loyalty platform coupled with marketing and advertising services for various industries. The company is currently running an innovative -- first of its kind -- rewards program in the US, serving restaurants in the New York area with combined services of online food ordering and in-store dining rewards. In addition, it provides consumers with unique opportunities to interact and engage with flexible online and mobile products.
Issued by Rewards Nexus Inc.
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For further information in this release please contact
Mrs. Vasiliki Anagnostou
Rewards Nexus Inc.
SOURCE: Rewards Nexus Inc.