NEW YORK, NY – February 5, 2014 - United Treatment Centers Inc. (OTC Pink: UTRM): United Treatment Centers Inc announces a reverse acquisition with RedTruckSEO Inc. RedTruckSEO Inc DBA www.potnetwork420.com is a digital media company focusing exclusively on the Marijuana industry. Charles Vaccaro CEO of United Treatment Centers said "As I previously announced in December 2013, we were seeking a company to acquire UTRM and to spin off Element Trading as its own public company in an effort to increase shareholder value. I believe I have delivered on that promise and I am very optimistic in the future of UTRM. I will remain President of Element Trading Technologies while Christopher Seminatore will be President and CEO of UTRM effective immediately. I will continue with our plans to spin off Element Trading and I hope to have that transaction completed as soon as possible. Element will continue to execute their business plan and offer active traders the resources needed to compete in today's financial markets. I have full confidence in the management team of www.potnetwork420.com to deliver on their business plan and become the "go to" news source for the Marijuana industry. I can see potnetwork420.com quickly becoming what TheStreet.com is to the financial community"
Your Source for Marijuana News
Network420 is designed to be the CNN™ of the marijuana industry. Live daily coverage will keep the viewer updated on breaking news. The Internet-based broadcast will quickly establish itself as an information hub. From crop reports to stock reports, viewers will have up to the minute analysis.
Additionally, marijuana related industries will have a capable outlet to market products and services. Estimates from the US Government's Substance Abuse and Mental Health Data Archive (SAMHDA)1 reveal that over 40% of adults have tried or currently use marijuana. That's an estimated 95 million people in the United States. Currently, traditional marketing channels such as radio and television do not allow marijuana based businesses to advertise. By providing daily internet video and written content from studios based in Los Angeles, California, Network420 will capture viewer interest in marijuana and provide marketing opportunities for businesses.
The Marijuana Industry is Exploding
Speculation in the marijuana industry has exploded since Colorado and Washington voters legalized sales for recreational use to anyone 21 years and older. Hour long lines formed when Colorado shops selling pot opened on Jan. 1, 2014. A total of 20 states, including California and Massachusetts, now allow the medical use of marijuana, and New York may be next under a plan announced by Governor Andrew Cuomo. ArcView Consultants project the market for legal marijuana will grow to $2.34 billion in 2014.
"Every day, more and more people realize that cannabis will be legal and that it will be the next great American industry, and so they're placing their bets," says Troy Dayton, ArcView's CEO. "The question is when, how, and who. The who is largely being decided right now."
Legislative reforms for legalization of marijuana are also galvanizing stock market investors. Some of the biggest percentage gains in the market this year are being harvested by investors speculating on marijuana penny stocks.
Federal laws are changing in the classification of marijuana as an illegal substance, the U.S. Justice Department said in August that it wouldn't challenge the legalization laws in Washington and Colorado, provided the states prevent out-of-state distribution, access to minors, and drugged driving, among other things.
Content is King
"Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.
The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment."
Network420 is positioned to be the worldwide marijuana content provider. By utilizing YouTube© broadcast technologies, the station will have global reach. Network420 will utilize the "CNN-style" television format, with two anchors reporting on the latest financial and legal developments.
Other examples of content include;
- New Product Development
- Product Availability in different States
- Product Quality Analysis by Growers
- Where it can be purchased in particular states
- Rules of use and transport
- Interviews with CEOs of publicly trading marijuana stocks
- Marijuana market reports and analysis
- Interviews with attorneys who are well-versed in marijuana related issues
- Celebrities supporting marijuana related causes
- Informational videos featuring all aspects of cultivation
- General news and updates on the marijuana industry
- Farming reports
- Price analysis
Revenues will be generated through the classic advertising model. As stated, marijuana-related businesses are cash-rich but cannot advertise through traditional channels such as television or radio. The 420Network will enable these businesses to get their products in front of a targeted demographic.
Advertisers will purchase 30-60 second spots as per traditional television advertising.
Advertisers will have an opportunity to conduct interviews and create awareness. Exciting financial opportunities or product developments lend themselves well to the on-air style.
The website will feature discounts for viewers on various product lines. Additionally Network420 plans to "white label' various products that meet the standard of the trusted brand.
Premium members with a subscription will have access to growers and dispensaries. Daily pricing, strain availability and harvest information will link sellers to buyers
Businesses will have the opportunity to purchase prime real estate on the Network420 website.
Network420 will coordinate and publicize various marijuana related events throughout the year.
Operations will be headed up by RedTruckSEO, an advanced digital marketing firm with current Fortune 500 clients. The Company will be responsible for streaming video technology website design and SEO applications. A small staff of writers has been obtained to develop the daily content. Two on-air personalities will be selected through a casting process.
The live broadcast studio will be based in Los Angeles, California. The 420Network internet channel will host one hour of live programming each weekday. The Company plans to extend live programming schedules with the growth of viewership and sales revenues.
The sales floor will also be located in the same facility. A trained sales force will be actively calling on prospects for advertising and sponsorship opportunities.
"Safe Harbor Statement" under the Private Securities Litigation Reform Act of 1995. This press release contains forward-looking statements that involve risks and uncertainties. The statements in the Release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements.
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United Treatment Centers Inc.
SOURCE: United Treatment Centers, Inc.