LOS ANGELES, CA – January 30, 2014 - Bitzio (OTCQB: BTZO), a fashion acquisition company operating under the trade name Democratique, is pleased to announce the appointment of key sales team members for Emotion Apparel, providing necessary resources to execute on Emotion's aggressive growth strategy. A La Mode Partners and Lisa Fink Sales will work to expand distribution and increase visibility within the appropriate markets for Emotion's unique tie dyed casualwear.
Tracie Ridder Wertz, the founder and CEO of A La Mode Partners and a twenty-year veteran of the spa industry has built a company that sources, curates and presents retail products to spa and hotel buyers. A La Mode Partners was hired largely due to their vast network of contacts within national hotel spas and retail stores, including the Ritz Carlton, Disney Spas and Marriott Hotels.
Wertz feels that the relationship will be very positive and successful. She states, "Emotion Apparel fits perfectly into our brand portfolio because it offers lounge apparel that is fun and fashionable. Buyers in the spa industry are always eager to purchase pieces that are handmade, organic and unique. The versatility of these pieces will drive sales as well."
Emotion Apparel already has a presence in many hotels and spas in the south east and west coast, including MGM Grand, but Wertz will work to build the brand into a presence that is nationwide.
Marilu Brassington, CFO of Bitzio explains, "We believe that introducing Emotion Apparel to large hotel chains, that have preexisting relationships with these sales companies, will strengthen the national brand presence, and bring immediate and sizable order volumes to Emotion. Additionally, these are commission compensation agreements, so our sales companies are motivated to generate sales with no fixed overhead for Bitzio."
Lisa Fink of Lisa Fink Sales, will provide service to the southeast region of the United States. Lisa Fink Sales has represented big-name brands like Mavi Jeans and Alternative Apparel. She will work to increase visibility and expand consumer base and overall product offering in Florida and surrounding states.
Brassington concluded, "The new sales companies will bring Emotion Apparel to recognizable retail stores and spas nationwide, contributing to what we believe will be a breakout year for Emotion and Democratique."
About Bitzio, Inc.
Bitzio, Inc. (OTCQB: BTZO) started as a mobile app development business leveraging celebrity and athlete followings. With its learnings from the celebrity market, in mid 2013 Bitzio shifted its focus to fashion through a unique Los Angeles based apparel incubation model. Uniquely qualified to identify promising apparel brands, Bitzio accelerates these emerging brands with its access to capital, extensive industry experience, centralized operations and established manufacturing and distribution channels. Bitzio is based in Los Angeles, California.
Forward Looking Statements
This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the proposed merger with Tech Hollywood and its performance thereafter; The terms and phrases "expects", "would", "will", "believes", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Bitzio in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Bitzio believes are appropriate in the circumstances. Many factors could cause Bitzio's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Bitzio that may cause actual results to differ are set forth in Bitzio's periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Bitzio's forward-looking statements. Bitzio has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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SOURCE: Bitzio, Inc.