LOS ANGELES, CA- February 20, 2014 - VaporBrands International, Inc., (OTC Pink: VAPR) and its e-cigarette brand, VAMP™, is pleased to announce that it has partnered with ThorSport Racing and serving as primary sponsor of the No. 13 Toyota Tundra driven by Jeb Burton this Friday night at the Daytona International Speedway.
Second-generation driver Jeb Burton will continue to follow in his father Ward Burton's footsteps at Daytona (Fla.) International Speedway (DIS) this weekend, competing in the NASCAR Camping World Truck Series (NCWTS) NextEra Energy Resources 250. Finishing fifth in the 2013 season-opener at Daytona International Speedway, Burton will be making his second Truck Series appearance at the 2.5-mile superspeedway on Friday night, live on FOX Sports 1. More information regarding the truck series and Jeb Burton can be found at www.thorsport.com
With over 75 million NASCAR fans and average attendance at a NASCAR event at almost 100,000, this sponsorship has given VaporBrands International huge exposure to a great fan base. Wendy Haviland, President of VaporBrands International said. "We were looking to connect our e-cigarette brand, VAMP™, with highly engaged and brand-loyal consumers and NASCAR, specifically Jeb Burton and the NASCAR Camping World Truck Series was a natural fit for the promotion of our company and the relaunch of one of our brands."
Jeb Burton added, "I'm so thankful for the opportunity ThorSport Racing has given me, and the addition of VaporBrands International andVAMP™ to our No. 13 Toyota Tundra makes it so much sweeter."
About VaporBrands International, Inc. (VAPR)
VaporBrands International, Inc. is a marketing and development partner for manufacturers of electronic cigarettes. Electronic cigarettes represent the future of smoking; they produce no smoke, tar, ash or offensive odor while containing about the same amount of nicotine as traditional tobacco cigarettes. Unlike traditional tobacco cigarettes, electronic cigarettes can be used in many public places currently restricted from smoking. VAPR intends to focus on creating opportunities for culturally relevant brands seeking to acquire significant market share in the rapidly growing "vaping" sector of the global marketplace.
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VaporBrands International, Inc.
SOURCE: VaporBrands International, Inc.