IRVINE, CA - February 27, 2014 - Multi-channel audience and content monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, today announced the appointment of industry veteran Bryan Nguyen as Chief Technology Officer. Nguyen will oversee all aspects of Adaptive Media's robust, proprietary, end-to-end technology platform and infrastructure.
Nguyen has spent the last seven years in the online advertising industry, joining Adaptive Medias from MyBuys.com, where he served as Ad Server Architect. During his tenure, he helped enhance the performance and accuracy of the company's data pipeline and redesigned user profile storage to improve data processing time. Previously, Nguyen served as Java Architect at Traffic Marketplace, where he worked with Adaptive Medias CEO Qayed Shareef and was responsible for the company's ad server platform. He later became the company's Director of Technology in 2009, where he helped manage and improve the performance of the ad server and the data platform.
"Online advertising is a booming industry, especially the video and mobile sectors, which is at the core of what we do. Adaptive Medias already has a robust product roadmap and client list, so I'm excited to contribute to the company's growth by enhancing its technology platform to keep up with the enormous market demand we're seeing," Nguyen said.
According to eMarketer, the mobile advertising market will exceed $29 billion in 2014 and is expected to reach $72 billion by 2017. Meanwhile, the video advertising markets are expected to more than triple by 2017 as video becomes the preeminent delivery channel for digital advertising, reaching over two billion people worldwide. Nguyen's efforts will be heavily concentrated on the intersection of online and mobile and video advertising, as Adaptive Medias continues to enhance its programmatic offerings and refine its platform for a wide range of clients.
Excited to be working with a former colleague again, Shareef said that he's looking forward to Nguyen's contributions and watching how he'll propel the company forward with new ideas. "Bryan is a veteran in our industry, which will enable him adapt to new technologies not only quickly, but also efficiently."
ABOUT ADAPTIVE MEDIAS
Adaptive Medias is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Medias meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
Medias Publicity Contact:
President & CEO
Sprouse Marketing Group
Phone: (312) 396-4106
Adaptive Medias Investor Contact:
Nuwa Group LLC
Phone: (925) 330-8315
SOURCE: Adaptive Medias, Inc.