BOCA RATON, FL—February 28, 2014 - True2Beauty, Inc. (OTC Pink: TRTB) (The "Company") (www.True2Beauty.com) and its exciting and revolutionary ecommerce platform, True2Bid (www.True2Bid.com), announced that True2Beauty is positioned to launch BetUGetIt in the next two weeks, which we believe will take the penny auction concept to a whole new level. This all-new auction platform will be focusing on sports collectables, including individual collectable cards from baseball, football, basketball, hockey and even event tickets. The site will feature numerous box packs as well as individual packs. Sports collectable enthusiasts will finally have the "go to place" to win valuable cards at unbelievable prices. The site is called BetUGetIt™.
"The development of this site has been a work in progress for over 6 months; I'm happy to say it has come together exactly as we planned," stated Bill Bollander, CEO. He continued, "BetUGetIt will be more narrowly focused on product offerings than our current site, True2Bid, and will target a specific demographic that is easier and less expensive to reach." The first auctions will run for about 10 days once the site goes live, giving time for the company to reach potential users through a variety of marketing and advertising methods. The site will have athlete endorsements. We intend to launch a national television campaign, large scale online advertising, social media and public relations events, provided funds are available.
We anticipate millions in site views and thousands of paying participants in the first 6 months. The plan is to launch with Derek Jeter Month and offer some of his most sought after baseball cards. The site will go live with 10 days for new members to acquire bids, giving them time to be ready for all of the fast paced exciting action.
In addition, BetUGetIt will provide users a guarantee they won't lose any money, as losers in auctions will always be able to apply the value of bids used in auctions toward the discounted purchase of either a great collectable or a gift card from one of the nation's leading sports memorabilia sites.
The Company will provide further updates as the site prepares for launch.
About True2Beauty, Inc.
True2Beauty is the parent company of True2Bid, an online retail platform. The True2Bid site is focused on delivering users a wide array of products that can either be won in an action packed environment of a live auction or purchased outright at considerable discounts to MSRP. With a guarantee that "The Only Risk Is Having Fun," participants can now experience a new and exciting way to shop for the products they want, at great discounts.
More information on the Company can be found at:
www.True2Beauty.com and www.True2Bid.com
For further information, please contact Investor Relations: 1-800-630-4190.
Safe Harbor Statement
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True 2 Beauty Inc.
SOURCE: True 2 Beauty Inc.