NEW YORK, NY - March 26, 2014 - Tambourine, a marketing technology company for hotels and tourism destinations, is harnessing the power of Google Glass to improve the way hotels connect with guests on social media channels.
Tambourine, a Google-certified partner, is one of the first technology firms in the travel industry to develop an application using Google Glass.
Tambourine's new technology will help hotels, destinations and tourism marketers solve an increasingly difficult problem: how to gather, curate and distribute compelling content across all social channels. The new technology, which Tambourine plans to deploy for clients in Q3, will enable the following:
A large number of hotel/destination employees (across multiple departments) will be able to capture compelling images, video and anecdotal experiences with no interruption of their regular duties
All content is uploaded to a centralized repository for approval/review by social media team
Content is then auto-distributed across Facebook, Twitter, Google Plus, Instagram and LinkedIn (for meeting planners)
"The pace of innovation in the area of digital and social media marketing is relentless,"according to Rafael Cardozo, President of Tambourine. "We strive to give our partners in the hospitality industry a competitive edge by staying ahead of the curve... Google Glass was a natural fit for organic property-level content creation."
Tambourine was also recently designated by Google as a 2013 All-Star and invited to its annual Summit in Silicon Valley with 200 of the world's best search marketing teams. To qualify, Tambourine delivered higher measurable ROI and outperformed thousands of others agencies worldwide.
Sig Varela, General Manager of B2 Hotel Miami, with Colleen Delaney of Tambourine testing Google glass.
Tambourine drives revenue for hotels and destinations worldwide using advanced marketing technology. The firm is celebrating its 30-year anniversary. For more information, visit Tambourine.com.
SOURCE: Tambourine Creative