ONE WORLD HOLDINGS, INC. -- The One World Doll Project, a subsidiary of One World Holdings, Inc. (OTCQB: OWOO) yesterday announced that this past weekend marked the launch of the in-store retail distribution of The Prettie Girls! line of multi-cultural dolls -- and the results far surpassed expectations. On Saturday, doll designer Stacey McBride-Irby made special appearances in select H-E-B locations carrying the collection, to autograph dolls for eager children. Within just a few hours, the dolls completely sold out. "The genuine excitement of the children when they saw The Prettie Girls! made me proud to be the designer," Stacey noted. "Having happy and smiling kids line up to see the dolls made me feel wonderful; it's a dream come true."
The Prettie Girls! were so well received by H-E-B customers that store management eagerly placed an additional order, nearly double in size from the original, after the dolls sold out. "H-E-B was proud to be selected as the first retailer to offer The Prettie Girls dolls in select Houston area stores," stated James Harris, Director of Supplier Diversity, H-E-B. "We were especially pleased at the sales, as two of the stores sold through on inventories. I applaud the efforts of The One World Doll Project in meeting the needs of our customers."
"Many of the parents and children we met at the H-E-B stores told us that they are always on the lookout for dolls that look like they do, and were enthusiastic about the launch of The Prettie Girls! in their hometown," stated Trent T. Daniel, founder of The One World Doll Project. Each doll features relatable stories for children that help instill positive values of which parents can be proud. One local customer said, "When my daughter first saw the dolls in the store she immediately pulled me over to the table. I was so impressed with The Prettie Girls! that I bought Lena and Valencia dolls for my daughter and after I got in the car, I decided to come back in and buy one for my niece - these dolls are great!"
The Prettie Girls! are a unique collection of multi-cultural fashion dolls unlike any other toy on the market and reflect the evolving demographics of the United States. This launch validated the messaging and goals of The One World Doll Project -- it proved children are excited to play with dolls that they can relate to and that have fun stories to build upon. Children of all ethnicities were interested in The Prettie Girls! and wanted to play with Lena (African American) and Valencia (Hispanic). As America becomes increasingly culturally diverse, it is important for children to have appropriate options when selecting toys. The Prettie Girls! collection makes it possible for little girls to play with dolls that look like "me and my friends."
The One World Doll project is looking forward to a year of new developments and continued success. The Prettie Girls! are currently available in select H-E-B locations, and nationally through prestigious online retailers including Wayfair.com, DollGenie.com, AngelicDreamz.com, and PattyCakeDoll.com. The Company expects to further expand its distribution this year, as it is currently in negotiation with additional national and regional "brick and mortar" retailers.
H-E-B, with sales of more than $20 billion, operates more than 350 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 105th anniversary in 2010. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 80,000 Partners and serves millions of customers in more than 150 communities. For more information, visit www.heb.com.
About The One World Doll Project
Established in 2010 by Trent T. Daniel and Stacey McBride-Irby, The One World Doll Project endeavors to make a significant positive cultural impact through the doll category. The company's beautiful dolls are unique works of art, created for a growing market yearning for something unique to experience -- a doll that both embraces contemporary girls of many races and symbolizes the women they can become. The One World Doll Project has created The Prettie Girls!™ dolls, an exciting line of multi-cultural fashion dolls, years in development, recently launched in the marketplace.
The Prettie Girls!™ are unique in their look, their backgrounds and their stories, capturing the essence of values and positive attributes that every little girl can embrace. Styled for play, yet filled with soul, The Prettie Girls!™ set new, higher, values-based standards for "pretty" -- positive goals that reach across the globe and up for the stars! The word "Prettie" stands for the seven character attributes that The Prettie Girls! believe in. The letters are P(ositve) R(espectful) E(nthusiastic) T(ruthful) T(alented) I(nspiring) E(xcellent). These character attributes are what make the Prettie Girls! pretty, as beauty comes from within. The Prettie Girls! believe that all girls are "Prettie!"
For young girls, The One World Doll Project creates a doll that is a friend, a partner in play, and a glimpse of their biggest, brightest dreams. For young women, it is a symbol of who they are and what they can achieve. For connoisseurs, The One World Doll Project promises stylish works of art that will become a vital part of a valuable growing collectors' market. In addition to The Prettie Girls! play line, the Company also has a Signature Celebrity Collection of The Prettie Girls! The first doll represents Cynthia Bailey, the businesswoman, model and reality star, currently featured on Bravo Network's Real Housewives of Atlanta™.
About Stacey McBride-Irby
In her 15 years at Mattel®, Stacey designed for the Disney Princess® Collection and created countless fashions for the iconic Barbie® line. Most notably, Stacey created an entire new line for the company, the So In Style® dolls, the first African-American dolls by Mattel that more closely represented contemporary girls and young women in this diverse, dynamic community. While at Mattel, Stacey was tapped to design the Sorority Barbie®, celebrating the Centennial Year of Alpha Kappa Alpha, the first African-American Greek Sorority. She also designed some of the 2010 Barbie Career dolls, including Pet Vet Barbie® Rock Star Barbie® and Bride Barbie®
Now Stacey has taken her dedication to doll making, her inspiration in fashion design and her commitment to creating positive role models to become a Founder of The One World Doll Project.
More information about One World Holdings, Inc., Stacey McBride-Irby, Trent T. Daniel and The One World Doll Project can be found at www.oneworlddolls.com.
Mattel®, Barbie®, So in Style® and the Mattel, Barbie and So In Style logos are trademarks of Mattel Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above; and the Company expressly disclaims responsibility to update the information included herein for events occurring after the date hereof.
The One World Doll Project
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SOURCE: One World Holdings, Inc.