Dewmar International BMC, Inc. (OTCQB: DEWM) (OTCBB: DEWM) ("Dewmar" or "Company") a leading provider of consumer brands and new innovations to global markets announced today that it will be rebranding its Lean Slow Motion Potion relaxation in order to improve consumer brand awareness, increase sales to a more general populous and to effectively meet the guidelines set forth by the FDA that will allow Lean to be marketed as a conventional food.
Dewmar responded to and addressed the concerns raised by the U.S. Food and Drug Administration ("FDA") regarding the Lean Slow Motion Potion relaxation beverage labeling. As part of its response effort, Dewmar engaged consultants from FDAImports.com with extensive FDA knowledge and direct work experience. A review of all policies and procedures related to the manufacturing and marketing of Lean Slow Motion Potion relaxation beverage was conducted by the FDA consultants to assure Dewmar, its investors, marketing partners, distributors, retailers and the FDA that the company will stay in full compliance with relevant food and beverage manufacturing practices, and labeling guidelines.
Dewmar manufactures Lean Slow Motion Potion relaxation beverage in FDA registered and inspected manufacturing facilities that follows strict FDA Good Manufacturing Practices regulations. All Dewmar warehouses are FDA registered and inspected as well. The filed response to the FDA detailed specific steps that Dewmar is taking to address FDA concerns. Dewmar continues to move forward with an aggressive growth strategy for its Lean Slow Motion Potion relaxation beverage brand of products.
Dewmar acquired services of three firms to assist in the rebranding, repackaging, relabeling and improved graphical design of its flagship beverage; HBS Media, Dominant Design Group and Advertising Arts Studios. HBS Media, a Dallas, TX based firm, is responsible for providing Dewmar with a mood board to give them an idea as to how the new Slow Motion Potion logo, background and can color texture will work together. "HBS Media's strengths are in urban brand design that leads to global consumer awareness," says TK Kelly, creative designer and president of HBS Media. They have been working with Dewmar for over 3 years and have had an official partnership as announced in a September 2013 press release.
Dominant Design Group, a Las Vegas, NV based firm owned by successful entrepreneurs Austin and Zachary Hurst, is responsible for establishing the Slow Motion Potion brand identity on a global scale. Currently, the Hurst brothers' firm, Dominant Design Group, is responsible for brand marketing and re-launch of the Hostess Twinkie in all of the Walmarts worldwide by revitalizing the image of the famous Twinkie the Kid branding strategy.
Meanwhile, Brookfield, WI based Advertising Arts Studios is responsible for placing all of the new graphics and branding design -- referred to as "trapping" on the new packaging layout. They are specialists in matching color schemes with aluminum as well as responsible for assuring great visibility and legibility of the new nutritional facts labeling on the cans. All 3 firms are masters of graphical rendering that helps Dewmar to receive 3 different perspectives of how an international consumer brand should be perceived.
Dewmar is fortunate of the timing of this formal request from the FDA. As the Company receives this welcomed guidance at a time when they are in the process re-designing the brand's image especially as Dewmar is renegotiating the extension of their current sales agreement with the nation's largest retailer.
About FDAImports.com, LLC
FDAImports.com, LLC has label, labeling, and Internet website design and advertising solutions for every type of client, whatever your product, questions or concerns. We do not design what your website looks like. Rather, we evaluate every word, and the implication of those words in light of Food and Drug Administration (FDA) and Federal Trade Commission (FTC) regulations and requirements to ensure they comply with federal requirements. FDAImports.com, LLC's regulatory specialists and affiliated attorneys represent proven consulting and legal experience, integrated into a single source for solving the problems involved in bringing products to the highly regulated United States market. The firm efficiently handles highly complex technical, regulatory, and legal issues and provides individual solutions for businesses around the world.
About HBS Media, LLC
HBS Media is a full-service creative studio specializing in Brand Identity, Print Design and New Media Communications. Some of their services include logo design, marketing collateral, branded materials and merchandise design. We think of ourselves as a brand partner. We're not just about creating cool design work but to help our clients deliver an effective and consistent message across all aspects of their brand communications. As a brand partner, HBS Media will manage a Company's brand from concept to identity application all the way through to fulfillment. For more information visit our website at www.HBSMedia.com
About Dominant Design Group
DDg is a 14-year creative agency with an international group of brand professionals housing work for over thirty Fortune 1000 customers. Jump-started in the year 2000 by twin brothers Zach and Austin Hurst, in Kansas City, DDg presently stands to redefine the way brands speak to consumers with freelance designers all over the globe. We consider ourselves a dynamic, tactical team of well-seasoned, high-precision branding experts. We work as a professional unit to create moving brand results. Rooted from pure entrepreneurship, DDG's founding team brings "the best of both worlds" in brand guidance as well as business leadership. For more information, visit their website at http://www.dominantdesign.net
About Advertising Arts Studios, Inc.
Advertising Art Studios, Inc. is a creative design studio specializing in graphic design for packaging, point of sale marketing, printing and web development. Our finished art is press ready for all types of production processes. Our mission is to help our clients build a competitive advantage and achieve measurable marketing objectives. For more information you may visit their website at www.adarts.com
About Dewmar International BMC, Inc.
Dewmar International BMC, Inc. is a leading provider of consumer brands and new inventions to global markets. The Company's flagship product, LEAN SLOW MOTION POTION™ whose three flavors are Yella, Purp and Easta Pink, is rated as one of the top 3 national selling relaxation beverages. The Company has entered into significant business relationships and discussions intended to leverage the explosion in the national popularity of, as well as changes in, federal and state legislation of both the industrial hemp and medical marijuana industry. The Company forecasts a strong presence in the space for the immediate and long-term future. Dewmar has offices in Clinton, Mississippi; Houston, Texas and Las Vegas, Nevada.
For more information about our Company please visit us at www.DewmarInternational.com. If you are a distributor or retailer inquiring about purchasing our product for resale, please contact us at 1-877-SIP-LEAN or 1-877-747-5326. If you are an Investor please contact us at InvestorRelations@DewmarInternational.com
For media inquiries, please e-mail eric@FischTankPR.com
Safe Harbor Statement
This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, general economic conditions and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.
Dewmar International BMC, Inc.
SOURCE: Dewmar International BMC, Inc.