Multi-channel audience and content monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, announced today that its revenue for the first quarter of 2014 rose 19% to $731,604 compared with the previous quarter and surged 4777% year-over-year. The company's operating expenses decreased 32% during the comparable period, going from $2,107,106 to $1,427,564.
A key financial driver for Q1 was the acquisition of real-time bidding (RTB) platform Ember, Inc. in December 2013, which the Company uses for programmatic media-buying and selling of online display, video and mobile inventory. Ember significantly took off for Adaptive Media after the launch of Ember's mobile ad-serving platform went live at the end of February. Additionally, the Company saw its number of active customers increase to 60 during the quarter.
Going forward, Adaptive Medias, Inc. will be focusing on several key strategies to increase its growth:
- Signing additional content providers to syndication and monetization deals: The Company expects growth in 2014 as it moves toward stabilization of its platform and growth of its technical capabilities.
- Signing publishers to its platform: The Company has increased its publisher base, with high-profile publishers, which include Ask.com, ChristianMingle, Dictionary.com and TheDailyBeast. In 2014, Adaptive Media will make a major push to penetrate the comScore top 1000 publisher accounts to increase platform utilization, revenue and reach.
- Driving advertising demand or fulfillment through its platform: Currently, demand is consistently filling at sustainable rates for its publishers. The Company has more than 350,000 rights-cleared pieces of video content across all verticals.
- Penetrating select top TV properties to bridge the gap between traditional TV consumption and digital video consumption: This will be achieved using the Company's proprietary technology.
"We're on the cusp of significant growth and traction, and it's showing quarter after quarter," said Qayed Shareef, CEO of Adaptive Media. "If you look at the digital content monetization space and all of the recent acquisitions being made in the industry, people are betting big. These big buyers are validating our business model by spending hundreds of millions of dollars on companies like ours."
Shareef continued, "We're prepared to take on as many opportunities as possible this year with the help of our proprietary technology and experienced engineers, sales, and business development teams."
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
Adaptive Media Publicity
President & CEO
Sprouse Marketing Group
Phone: (312) 396-4106
Adaptive Media Investor
Nuwa Group LLC
Phone: (925) 330-8315
SOURCE: Adaptive Media, Inc.