Definitive Rest Mattress Company (OTC Pink: DRMC) (PINKSHEETS: DRMC) (the "Company" or "Definitive Rest") is pleased to announce the Joint Venture supplier agreement with a new chain of stores to open in the Southern California area.
Based on our new format of "Build Your Own Mattress Online" Definitive Rest Mattress and soon to open "California Dreamin Mattress Stores," have agreed to work exclusively, in this new concept of selling mattress based on mattress design and education to the costumer via both companies' website.
In combination of internet and stores the customer will build their own mattress based on the size and comfort they desire adding and unique format of choosing the correct mattress for the customer, easy step by step guidelines will set a new standard in shopping for a mattress.
Please note the following data from reputable sources on mattress sales activity in USA within the last 12 months.
Mattress Industry insight:
Mike Magnuson, CEO of GoodBed.com (http://www.goodbed.com/), a mattress review site, said the Internet is playing a significant role in the mattress shopping experience.
He said consumers have no routine for buying a mattress, since it is a "sporadic purchase." They are also confused by mattress warranties and model names. In general, they are wary about the mattress shopping process.
Consumers' fear leads them to look for information about mattresses. They are using smartphones to help avoid a bad mattress decision. And they are using social media to see what their friends like.
Magnuson said that approximately 5% of mattress shoppers buy online, but said that is only a small part of the Internet story. About 40% of consumers say they would consider buying a mattress online. "People are very open to the idea of buying online," he said.
And 85% of consumers research mattresses online, making the Internet a vital part of the shopping experience for many.
Mattress Industry Numbers:
According to the Bedding Barometer (http://www.sleepproducts.org/statistics/industry-sales-data/#beddingbarometer), the International Sleep Products Association's (http://www.sleepproducts.org/) monthly report on industry sales, August 2013 unit sales of mattresses and foundations increased 3.5% for the month as compared with August 2012. The wholesale dollar value of August unit sales were up 6.9% to $534 million for the month.
The average unit selling price for mattresses, alone, rose 4.6% in August 2013, compared with the prior-year month, while the average unit selling price of foundations decreased by 2.3% compared with August 2012.
Year-to-date unit shipments, wholesale revenues and average unit price rose slightly, 1.5%, 2% and 0.5% respectively.
Juan Carlos Murga, CEO, President of Definitive Rest Mattress commented, "Direct contact based on information and consumer satisfaction is the future, we know the time has come to provide the customer a diffrent process in information based purchase of a Mattress."
Based on this data most consumers do their research on the internet before selcting a brand to buy, with a Niche in mind or goal is to simply to inform the customer of what a mattress is and how they can cosnstruct their own based on the information we provide them.
Final steps for the acquisition of CAFINSA Corp. Guatemala, CA:
The initial test run of our of one of product lines and market analysis were successful to assure the acquisition of Cafinasa Guatemala, this acquisition will pave the way for a new market forecast in revenue and logistics. Cafinasa represents the opportunity to enter a market with minimal competition in mattress design and manufacturing technology, the acquisition represents additional revenue forecast for the year of 2015 and the future. Directors from both companies have agreed on the terms and conditions that will give control of all operations and product development to Definitive Rest Mattress Company as June 16th 2014.
Completing an extensive market research that will open the doors to the Latin America market.
About Definitive Rest Mattress Company
Company CEO, Juan Carlos Murga:
I feel the time has come to change the way mattresses are sold in the market, a few very important factors that were considered in Definitive Rest embracing the idea of California Dreamin was the cool concept of building the mattress online, the web site in development is easy to follow, allowing the consumer to understand the components that make a mattress and the firmness they prefer, what we will be doing is bringing both worlds together in a way that it has not been done, the Internet and the store, both working together to help the customer choose better, we are very excited and looking forward to the first store to open in the coming months.
Definitive Rest Mattress Company is a manufacturer, marketer and distributor of mattresses and bedding products. The Company was originally founded in August of 2009.
For 2013 and current 2014 the company has been a process of redevelopment in general which has allowed us to identify areas of weakness that needed to be repaired, we acknowledge that this has affected our revenue and overall activity within the last few months, identifying the source was a difficult job; but the good news is that it was corrected and now we can move forward with a an up to date organization in all aspects from accounting, process and development, sales and marketing, logistics and overall customer satisfaction. We are excited to have put the issues in the past and now moving forward, we have great projects to look forward too, great joint ventures CAFINSA Guatemala and California Dreamin, including the reintroduction of our new redesigned Genesis Series and Sevilla Series our (Signature Line), but not to forget the line of bedding for children Jack & Jill series for the Sothern California market.
We look forward to opportunities and challenges the market will bring us, Thank you to all who have stuck by us and the belief that there is someone always there for you if you seek them.
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Definitive Rest Mattress Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors.
Definitive Rest Mattress Company
SOURCE: Definitive Rest Mattress Company