Multi-channel audience and content monetization company, Adaptive Medias, Inc. (OTCQB:ADTM), a leader in programmatic advertising across mobile, video and online display, today announced office expansions in New York and San Francisco. Adaptive Media also announced the appointments of Charles Harman, VP of Business Development, and Kristen Barr, Director of Mobile Demand.
Harman, working out of Adaptive Media's New York office, is a digital media executive with more than 15 years of experience building revenue streams and strategic partnerships for digital media companies. Prior to joining Adaptive Media, Harman co-founded DealOn (acquired by ReachLocal), which promoted local deals for consumers across the U.S. Before DealOn, Harman served on the management team of Dotomi as VP of Business Development (acquired by ValueClick/Conversant), where he developed and led the early media strategy for the company, from initial VC funding through multiple stages of growth. Harman started his career at AOL where he worked closely with a variety of product teams, including Digital City and ICQ, to create new revenue opportunities.
Barr, working out of the company's San Francisco location, joins Adaptive Media with almost a decade of experience in the digital advertising space. Previously, Barr served as Senior Account Strategist at Criteo and managed relationships with mobile in-app retargeting partners. Prior to Criteo, Barr was Manager of Partner Development at Mobclix, where she cultivated mobile network spot buys and building programmatic partnerships. Before Mobclix, Barr worked at Twitter, MediaMind, DoubleClick, and OMD.
"The digital video and mobile advertising industry is rapidly evolving, and the ability to innovate is paramount for success. There has never been a better time for Adaptive Media to have a physical presence in key markets," said Qayed Shareef, Adaptive Media CEO. "Charles and Kristen bring the talent and leadership skills we need to accelerate our current needs and capacity for future growth."
Adaptive Media's new offices are located at 900 Broadway, Suite 402, New York, NY, 10003, and 530 Howard Street, Suite 210, San Francisco, CA, 94105.
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
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SOURCE: Adaptive Media, Inc.