Multi-channel audience and content monetization company, Adaptive Medias, Inc. (OTCQB:ADTM), a leader in programmatic advertising across mobile, video and online display, announced today its partnership with leading advertising fraud protection company Forensiq. This partnership supports Adaptive Media's current quality and compliance efforts to combat ad fraud and non-human traffic.
Forensiq helps eliminate display fraud, click fraud, conversion fraud, impression and cookie stuffing plus provides additional insight into ad viewability. Forensiq's multi-layered approach to fighting fraud includes device manipulation recognition, anomaly detection, and proxy unmasking, all of which feeds into a massive global fraud intelligence database.
"This partnership represents a cornerstone of our commitment to fraud monitoring and relates directly to our approach of ensuring quality," said Todd Miller, VP of Online Forensics at Adaptive Media. "Companies need to go above and beyond internal policies and procedures. The industry requires trust, transparency and disclosure, and our partnership with Forensiq demonstrates our commitment to those values."
Adaptive Media has made quality and compliance a focal point over the last year. The company's efforts include third-party validation of its own in-house practices, partnerships with the likes of Forensiq, and efforts consistent with standards set from leading industry organizations like the IAB.
"We are pleased that Adaptive Media has selected our best in breed fraud detection service," said David Sendroff, CEO of Forensiq. "It shows a commitment to the goal of running fraud-free digital ad campaigns."
"We want to ensure that our approach to combating online fraud is robust enough to deal with today's threats, as well as the threats of tomorrow," concluded Miller. "By working diligently with industry leaders to implement and enhance our standards, we are becoming beacons in the industry-wide movement toward quality and transparency."
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.
Forensiq is a fast growing company that has developed and implemented a series of effective solutions to help fight online ad fraud. The firm combines the latest technology plus a dedicated staff of fraud fighters who are obsessed with helping clients stay steps ahead of the bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and San Francisco. The company won the 2014 LeadsCouncil LEADER Award for Best-In-Class for Fraud Detection plus the 2013 Leads Council LEADER Award for Innovation. To learn more visit www.forensiq.com.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
Adaptive Media Publicity
President & CEO
Sprouse Marketing Group
Phone: (312) 396-4106
Adaptive Media Investor Relations
Phone: (972) 850-2001
SOURCE: Adaptive Media, Inc.