Digital Caddies, Inc. (OTC Pink: CADY) (PINKSHEETS: CADY), a leader in the on-course delivery of technology services and content to golfers, has joined the DOmedia platform to simplify the process for agencies and advertisers to find, plan and buy Digital Caddies' ad inventory directly.
According to Vice President of Advertising and Marketing for Digital Caddies, Ted Bradley, "DOmedia offers the most comprehensive marketplace in the digital-out-of-home arena for direct buying, and we are excited to introduce our affluent golfer demographic to agencies and advertisers via the DOmedia platform. The DOmedia marketplace is extremely popular with agencies and advertisers as it streamlines the direct media buying process, allowing them to easily create, submit and manage their requests for proposals (RFP) or requests for quotes (RFQ) all in one place." Visibility on DOmedia provides another opportunity for monetization of our platform as it allows agencies and advertisers to easily search, find and view information about Digital Caddies, our locations, our inventory and our unique audience.
Vice President of Strategic Partnerships at DOmedia, Alex Baker, said, "Digital placed-based media is a fast growing, constantly evolving segment of the out-of-home media industry. At DOmedia, we are pleased to welcome Digital Caddies to our platform as a prominent new digital placed-based network. Our media buyer clients interested in the golfer demographic can view their profiles on DOmedia to learn more about the unique advertising opportunities at Digital Caddies."
Digital Caddies' tablets install easily on all types of golf cars, connect wirelessly to the Web through Sprint's nationwide wireless network and provide golf courses a broad portfolio of real-time course management tools via GPS-based golf car tracking and communications. The Digital Caddies platform enables course operators to improve the golfer experience, manage pace of play and increase merchandise and concession sales via real-time promotions. Golf courses benefit from reduced operating costs by better tracking golf car inventory, managing driver behavior and forecasting agronomy issues.
About Digital Caddies
Digital Caddies was founded in 2003 and established a solid reputation and loyal customer base by providing a low-cost, user-friendly GPS service to golf courses. The company has now transitioned to a new business model, which provides courses and golfers with a tablet-based navigation system and advertisers with a content platform that is wirelessly connected to the Internet and installed on golf cars. For more information about Digital Caddies, please visit www.digitalcaddies.net.
DOmedia is the largest out-of-home advertising marketplace with integrated planning and buying applications whose purpose is to make the media buying process faster, smarter and better for both buyers and sellers. Through the online marketplace, media providers create company and media profiles for their properties. In turn, advertisers and agencies can search our comprehensive database to find new ideas and plan and build effective out-of-home campaigns. For more information, visit www.domedia.com.
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Digital Caddies, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Digital Caddies, Inc.'s ability to control, and actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Digital Caddies, Inc.'s filings with the Securities and Exchange Commission.
SOURCE: Digital Caddies