SOURCE: As Seen On TV, Inc.

Ronco's New Vertically-Inclined Indoor Ready Grill Debuts on HSN

New Product Sells Out in Under 45 Minutes

Ronco Holdings, Inc., the maker of high-quality consumer housewares, today announced the successful product debut of its newest innovation -- the Ronco Ready Grill. The Ready Grill, a vertically-inclined indoor grill that prepares food more evenly and quicker than a traditional oven, sold out in under 45 minutes on the major live shopping network HSN this Monday, June 23.

 

In its two airings, the Ready Grill nearly doubled the original sell through expectations established by the network. "This is the first new cooking system since the microwave," said Bob DeCecco, Chairman and CEO of As Seen On TV and Infusion Brands. "We're very happy with the Ready Grill's successful debut on HSN. This is just one of the many new innovative products in development that will reestablish the Ronco brand as a leader in the housewares category." Known for classic direct response hits like the Showtime Rotisserie and Pocket Fisherman, the Ready Grill is the first new innovation Ronco has seen in nearly 20 years.

 

Ronco, the newest addition to the Infusion Brands umbrella, which is publicly traded as (OTCQB: ASTV), developed this cooking system to appeal to its on-the-go customers in need of healthy delicious food made easy. "We are all busy," said Ronco's Brand Ambassador and pitchman Marc Gill. "The Ready Grill's infrared technology allows you to put a meal for four on your table in less than 20 minutes. It's so easy to use, there's no reason anymore to eat unhealthy."

 

The Ready Grill is the newest device in cooking innovation, designed for households everywhere. Its infrared technology and vertically suspended grill basket prepares restaurant-quality meals in minutes, inside the comfort of home. The Ready Grill accommodates something for everyone - even frozen food without the hassle and time spent defrosting. Its patented extended drip tray also removes grease and fat by the power of gravity, making it a healthier way to cook for you and your family.

 

The HSN debut of the Ready Grill will be followed by the launch of the television infomercial and wide retail rollout in the fall. For more information, visit www.readygrill.com

 

About Ronco Holdings, Inc. 

Ronco has been creating innovative, cutting-edge kitchen devices for over forty years. The newest addition to the Infusion Brands umbrella, which is publicly traded as (OTCQB: ASTV), Ronco prides itself on its well-engineered, affordable products, designed with the mantra healthy, delicious food made easy in mind! At Ronco, food is more than something you just eat; it's at the heart of the dinner table. All of Ronco's kitchen products -- like pasta makers, countertop rotisserie ovens, food dehydrators, and chopping gadgets -- reduce the amount of time spent in the kitchen so that families can share in meals together, without compromising on eating healthy. Ronco's products are sold globally through a variety of national retailers, online retailers, catalogs, infomercials, and live shopping channels. For more information, visitwww.ronco.com or follow Ronco online at Facebook.com/RoncoProducts and @RoncoProducts on Twitter.

 

About Infusion Brands, Inc.

Infusion Brands, Inc., operating under the public company As Seen On TV, Inc. (OTCQB: ASTV), is a leading consumer products company that leverages all retail channels of distribution to satisfy unmet market demands and solve everyday problems. Infusion Brands competes in three key product categories -- hardware, home goods, and health and wellness -- with a powerful portfolio of revenue-generating brands including Ronco, Dual Tools, DOC Cleaning, and well-known digital brands AsSeenOnTV.com and eDiets.com. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. Its products are sold globally through a variety of national retailers, online retailers, catalogs, infomercials, and live shopping channels. For more information, visit www.infusionbrands.com or follow Infusion Brands online at Facebook.com/InfusionBrands and @InfusionBrands on Twitter.

 

Forward Looking Statements 

In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks and uncertainties. This information is qualified in its entirety by cautionary statements and risk factor disclosures contained in the Company's Securities and Exchange Commission filings, including the Company's annual report on Form 10-K for the fiscal year ended March 31, 2014, which are available at www.sec.gov. We caution readers that certain important factors may have affected and could in the future affect the Company's actual results and could cause the Company's actual results for subsequent periods to differ materially from those expressed in any forward-looking statement made by or on behalf of the Company.

 

Contact:

Andrea Pass

Steinreich Communications

(201) 498-1600

apass@scompr.com

 

SOURCE: As Seen On TV, Inc.