DataSource Inc., one of America’s leading managed marketing services providers, today announced the promotion of Tracy Sloger to Chief Marketing Officer.
“As an organization known for providing blue chip brands with marketing solutions, it is crucial to have the leader of our own marketing team be someone our clients can identify with,” said David Holland, CEO and President of DataSource “Tracy Sloger exemplifies this role, as someone who leads by example, utilizing best-in-class marketing practices and technology, strengthening our core messaging while increasing our brand reach and exposure.”
Sloger, in her position as CMO, will be responsible for the go-to-market strategy and integrated marketing for the company. “It’s been a tremendous experience watching DataSource increase its client portfolio, be recognized by leading industry analysts and establish its brand in such a competitive market,” said Sloger. “I’m looking forward to playing a larger role in our continued expansion.” Her team will be responsible for overseeing brand strategy, delivering integrated marketing services for DataSource and clients, leading marketing operations, and supporting strategic partnership development and acquisitions planning.
“Tracy has championed marketing's role as an accountable business function, creating an integrated marketing approach from brand-to-demand, built our Marketing as a Services solution and our B2Local approach,” said, John Zell, COO of DataSource. “She was instrumental in DataSource being recognized as a Gartner cool Vendor in CRM Marketing Applications, 2014.”
Sloger, whose promotion is effective immediately, will report directly to Zell.
DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at www.data-source.com and follow them on Facebook and Twitter @DataSourceInc
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