Trident Brands, Inc. (OTCQB: TDNT), an emerging growth company focused on identifying and building growth brands in dynamic consumer segments, today announced that it is working with DSM for product design and supply of its line of Everlast® nutrition supplements, targeted towards health conscious women and men aspiring to reach their fitness and health goals.
Trident’s new line of Everlast® brand supplements is being developed with the support of DSM’s Fortitech Premix team. DSM, a leader in global science-backed health and nutrition solutions, offers a broad portfolio of innovative high-quality nutrients and customized premixes, addressing today’s key consumer health concerns.
“We are ecstatic to be working with DSM, whose broad industry expertise is a perfect complement to our nutritional product development goals. This amalgamation of talent will drive the future success of our unique and exclusive set of nutritional products that we will soon launch under the globally recognized Everlast® brand,” commented Michael Browne, president and CEO of Trident Brands.
“DSM is very excited to work with Trident on the development of this unique portfolio of supplements”, said Will Black, Vice President of Marketing at DSM Nutritional Products. “Our proprietary, science based nutritional ingredients as well as our advanced sports performance formulation capabilities are well aligned with the strength of the Everlast® brand”
Trident Brands holds a 15-year exclusive North American license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast® brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.
DSM is a global science-based company active in health, nutrition, and performance materials. By connecting its unique competences in Life Sciences and Materials Sciences, DSM is driving economic prosperity, environmental progress, and social advances to create sustainable value for all stakeholders simultaneously. DSM delivers innovative solutions that nourish, protect, and improve performance in global markets such as food and dietary supplements, personal care, medical devices, life protection, alternative energy, and bio-based materials. DSM’s 24,500 employees deliver annual net sales of around €10 billion. The company is listed on the NYSE Euronext exchange. More information can be found at www.DSM.com.
About Everlast Worldwide
The preeminent brand in boxing since 1910, Everlast Worldwide is the world's leading manufacturer, marketer, and licensor of boxing, MMA, and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA Champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality, and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, New York, Everlast's products are sold in more than 75 countries across 6 continents. Everlast Worldwide is a wholly-owned subsidiary of International Brand Management and Licensing (IBML), a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.
About Trident Brands, Inc.
Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year exclusive North American license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.
This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's forthcoming line of nutritional products; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to develop an effective marketing strategy; the Company's ability to control advertising and marketing costs; the Company's ability to develop and increase awareness of its forthcoming brands; the success of the Company's marketing focus to retail buyers; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.
Trident Brands, Inc.