SOURCE: Minacs

Minacs Extends Data Analytics Capability With Ananto

Extends Business Insight Capabilities for Clients Across Industries


Minacs, a global business solutions company, today announced that it has integrated Ananto within its analytics business. An advanced analytics solutions and services company, Ananto supports its clients with data insight, predictive intelligence, technology integration, and advisory services.


Minacs CEO Anil Bhalla commenting on the development said, “Ananto will strengthen Minacs Analytics by bringing us new transformative capabilities in client engagements. We now have the ability to make a significant difference to client business outcomes, by offering the entire spectrum of descriptive, predictive, and prescriptive analytics, enabling greater strategic flexibility and agility. Ananto’s deep expertise in context-based consumer analytics aligns very well with the future needs of our Marketing Solutions and CRM businesses.”


Aparup Sengupta, Founder and Executive Chairman, Ananto and Executive Chairman, Minacs said, I have been a strong proponent of unearthing valuable consumer insights, something that Ananto stands for in its mantra of ‘Data to Dollars. Minacs has been doing a stellar job of managing billions of moments of truth. With Ananto’s capabilities, Minacs enhances its ability to mine, integrate, and deliver advanced consumer related insights.


Anil Modi, Founder and CEO, Ananto added, We have developed some unique analytics capabilities and experience. We now gain a platform like Minacs to extend our market penetration. My excitement stems from our combined ability to provide the complete Intelligence to Execution (I2E) lifecycle of services. Our customers and partners can now expect increased innovation in delivering business insight services.”


Minacs Analytics solutions deliver actionable customer lifecycle insights using proprietary advanced frameworks and advanced data management algorithms. Ananto has supported clients with Data Insight, Predictive Intelligence, Technology Integration and Advisory and Professional Services. Its Data to Dollar framework looks at the segmenting, messaging, timing, channel, behavior patterns, and risk assessments to help companies improve productivity, predict consumer decision, and drive revenue. Analytics based insights are helping organizations to re-focus, re-align, re-engineer, and be relevant and resilient in today’s demanding marketplace.


About Minacs

Minacs is a leading outsourcing business solutions partner to global corporations in the manufacturing, retail, telecom, technology, media and entertainment, banking, insurance, healthcare, and public sectors. 21,000 Minacs experts across 34 centers worldwide deliver customer experience, marketing, and back office solutions to power superior business results for clients.


Visit www.minacs.comto learn more about Minacs’ solutions for global enterprises and their customers.


Safe Harbor

Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in our filings with the regulators in India and to our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.


For more information, please contact:

Deborah Katz | Pooja Srivastava





SOURCE: Minacs