Oriens Travel & Hotel Management Corp. (PINKSHEETS: OTHM), the Next Generation International Hotel Brand Operator, announced today that the Company stands ready to re-launch a fresh version of the 'Hotel PURE' brand, as scheduled closings afford OTHM projected access to multiple properties to brand in Central America.
"We had much success during the testing period of the original Hotel PURE brand," stated Ken Chua, President of Oriens Travel & Hotel Management. "We were able to demonstrate the effectiveness of the brand management through increased occupancies and greater ROI's for all of our test properties throughout the Americas. We are confident, that in a less saturated market, particularly where tourism is just now beginning to explode, we will have exceptionally greater success branding properties where we are involved in ownership."
The original Hotel PURE brand -- including website, marketing materials, operational direction, etc. -- will be 'refaced' to reflect Oriens' expanded business model; now including ownership of international condo/hotel properties. Management indicated that the corporate organization chart for both Oriens and its expected subsidiaries will be organized to now include executives focused solely on operating the Costa Rican properties under the new brand.
Mr. Chua concluded, "Shutting down the old Hotel PURE brand was a necessary action to properly prepare for the transition we anticipated at the time. Now that the opportunity has presented itself where we can re-launch from a place of strength, we are all the better for that decision. Year end 2015 will clearly substantiate this."
The Company is slated to re-launch the brand in the 4th Quarter of the year, thereafter the formal completion of its first three acquisitions.
About Oriens Travel & Hotel Management Corp. (www.orienscorp.com) (PINKSHEETS: OTHM) engages in the operation of hotels and resorts primarily in the United States and Central America under the Hotel PURE brand. The company also operates Friendly Reservations Online, a proprietary and sophisticated online booking system designed to execute reservations capture through Hotel PURE consumer facing websites, as well as individual hotel websites operated by Oriens on behalf of hotels branded under the Hotel PURE brand. Oriens is based in Las Vegas, Nevada.
Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.
SOURCE: Oriens Travel & Hotel Management Corp