Michael Stars, Inc. announced today that the brand will host a $2,500 sweepstakes in conjunction with the launch of their Fall 2014 collection. The retailer will hold the online giveaway at http://www.michaelstars.com/sweepstakes from August 15 through September 4. Participants will have several opportunities to increase their entries through the sweepstake’s social sharing tool.
“This is the perfect time to offer a fall shopping spree as the brand continues to evolve. With the upcoming launch of our menswear collection and plans for a New York City pop-up store in full swing, we want to get our customers excited about all of the new things to come from Michael Stars this fall” said Jared Ellis, Sr. Director of Retail & E-commerce.
Michael Stars, known for creating the perfect tee, has evolved into a full collection of women’s luxury lifestyle essentials. The brand will also launch a 34-piece men’s collection this September exclusively at Michael Stars retail stores and online at michaelstars.com. The new men’s line offers minimalist design with a modern, technical edge.
With additional plans for retail expansion, Michael Stars will be opening a second New York store in the Meatpacking District this September followed by a 2,000 sq ft retail space on Melrose Ave, Los Angeles in Spring 2015.
The winner of the Fall 2014 sweepstakes will be selected at random and will be notified by September 30, 2014 via email. For official rules, visit http://www.michaelstars.com/officialrules.
ABOUT MICHAEL STARS
Michael Stars (www.MichaelStars.com) redefines contemporary clothing with luxury essentials that embody the modern California lifestyle. The brand offers an elevated approach to fashion with a complete collection of styles including: classic tees, dresses, bottoms, knits, silk separates, leather staples and perfectly constructed basics. The brand is distributed internationally through various department stores, specialty stores as well as branded stores and michaelstars.com. True to its name, Michael Stars dresses celebrities including Jessica Alba, Olivia Wilde, Halle Berry, Sarah Jessica Parker, Emmy Rossum and Jessica Biel and is regularly featured in the pages of magazines like Vogue, Harper’s Bazaar, Lucky, Elle and InStyle.
SOURCE: Michael Stars, Inc.