DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Compassionate Care, one of the leading hospice care providers in the United States, has contracted the Company to implement a Marketing Resource Management (MRM) program to support brand needs.
DataSource will implement their proprietary MarketNow technology, a comprehensive Marketing Resource Management platform designed to streamline Compassionate Care’s local marketing efforts. DataSource will provide turn-key operational services including design capabilities, printing, fulfillment, distribution, management, and reporting – all of which will reduce overhead costs and maximize marketing efficiencies.
Compassionate Care offers hospice, home health and palliative care to facilities in over 21 states throughout the country. Its services encompass managing community facilities, diagnosing medical issues, providing holistic therapies, and supporting families through its bereavement team. Charitable donations are deposited with the Compassionate Care Hospice Foundation, a 501c3 not-for-profit foundation that raises approximately $500,000 annually through donations.
“Compassionate Care is a great example of an enterprise level organization with intricate local marketing needs,” said David Holland, CEO of DataSource. “DataSource seeks to accomplish these marketing objectives by implementing a robust program which will simplify the process in which collateral is designed, produced, stored and distributed to the communities and facilities around the country. As DataSource shoulders this responsibility, Compassionate Care’s dedicated team can continue to focus on its admirable mission of bettering the lives of individuals who require constant care.”
DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at www.data-source.com and follow them on Facebook and Twitter @DataSourceInc