Ronco, a division of Infusion Brands (OTCQB: ASTV), announces the media launch of its newest innovation -- the Ronco Ready Grill. A one-of-a kind indoor grilling system that prepares healthy, delicious food with a great grilled flavor quickly and easily, the Ready Grill is the first new kitchen appliance innovation from Ronco since the infamous Showtime Rotisserie in 1998, which sold over 7 million units on television. The Ready Grill's 30-minute infomercial hits networks nationwide today, hosted by Ronco's Brand Ambassador Marc Gill.
"I couldn't be more excited to represent Ronco in its first new infomercial in more than 10 years," said Marc Gill. "It's because of the original Ronco rotisserie oven in the 1980s that I actually chose to become a TV product spokesperson. The Ronco Ready Grill makes healthy, delicious meals attainable for today's busy families."
The Ready Grill's infrared technology and vertically suspended grill basket prepares restaurant-quality meals in minutes, on your kitchen counter. It accommodates something for everyone; even frozen food can be prepared without the hassle and time spent defrosting.
Since its debut on the leading entertainment and lifestyle retailer HSN this June, nearly doubling original sell-through expectations, the Ready Grill continues to receive rave reviews. Housewares Executive recently recognized the Ready Grill with an Innovation Award in the Indoor Grills category. In August, the Ready Grill once again outperformed sales goals on HSN, reaching sellout status in just 18 minutes.
"The Ready Grill is the first of many new innovative products in development that will reestablish the Ronco brand as a leader in the home goods category," said Bob DeCecco, Chairman and CEO of Infusion Brands, Inc. "This infomercial marks the beginning of our growth strategy to build brands by innovating and leveraging direct response television, driving sales on an international platform."
Along with the release of the infomercial, the product will roll out into retail nationwide in late September, coupled with more scheduled HSN airings leading up to the holidays.
For more information, visit www.readygrill.com. To view the full Ready Grill infomercial, visit http://youtu.be/2bKVJKOFylA.
About Infusion Brands, Inc.
Infusion Brands, Inc., operating under the public company As Seen On TV, Inc. (OTCQB: ASTV), is a leading consumer products company that leverages all retail channels of distribution to satisfy unmet market demands and solve everyday problems. Infusion Brands competes in three key product categories -- hardware, home goods, and health and wellness -- with a powerful portfolio of revenue-generating brands including Ronco, DUALTOOLS, DOC Cleaning, and well-known digital brands AsSeenOnTV.com and eDiets.com. Ronco, the newest addition to the Infusion Brands umbrella, prides itself on its well-engineered, affordable products, designed with the mantra Healthy, Delicious Food Made Easy in mind! With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. Its products are sold globally through a variety of national retailers, online retailers, catalogs, infomercials, and live shopping channels. For more information, visit www.infusionbrands.com or follow Infusion Brands online at Facebook.com/InfusionBrands and @InfusionBrands on Twitter.
Forward Looking Statements
In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks and uncertainties. This information is qualified in its entirety by cautionary statements and risk factor disclosures contained in the Company's Securities and Exchange Commission filings, including the Company's annual report on Form 10-K for the fiscal year ended March 31, 2014, which are available at www.sec.gov. We caution readers that certain important factors may have affected and could in the future affect the Company's actual results and could cause the Company's actual results for subsequent periods to differ materially from those expressed in any forward-looking statement made by or on behalf of the Company.
Corporate Communications Director
SOURCE: As Seen On TV, Inc.